Supporting Xchanging underlines the growing credentials of bravr as a highly knowledgeable and ambitious enterprise capable of servicing global top-tier brands. The intricate technical expertise required to support a project of this magnitude is testament to the professionalism and resources bravr offer their strategic business partners.

Xchanging is one of the biggest and fastest growing business process outsourcing specialists. With multinational customers in 43 countries, employing over 8,000 people and generating revenue above £780 million (in 2010) Xchanging is a truly global company. As Xchanging launches its new website, bravr is supporting development through effective search engine optimisation (SEO) strategies that will enhance their online presence and grow their business.

Jason Shirley, Xchanging Group Head of Brand and Digital said “bravr offer intuitive and compelling digital marketing solutions in complex areas. Their professionalism, reliability and diligence identify them as our chosen digital business partner. We look forward to working in conjunction with the bravr team on a series of challenging projects to grow our online presence.”

Shahin Fard, CEO/Co-founder of bravr.com,  said “As a relatively recent partnership we have achieved a great deal of early success in a short timescale as reflected in the site post launch statistics. Having struck up a highly effective series of dialogues with management our directives are clear, ambitious and achievable. We are confident the strategic support we provide will assist our client to outperform their peers for years to come.”

About bravr

Bravr is a UK based digital marketing agency with a global client base across four continents with offices in London and Devon.  Bravr (formerly equals3) was founded in 2006 to help clients leverage the ever-changing digital landscape and enable them to achieve spectacular growth.

About Xchanging

Xchanging provides business process outsourcing services that can be applied across industries. These include procurement, human resources and technology, as well as industry-specific offerings for insurers and financial services companies.

Our aim was to distribute presents amongst the homeless in London, listen to what they had to say and forge new friendships.

Shahin, met with Ken a double amputee near the Royal Festival Hall. Ken was extremely grateful for the gifts, especially the warm clothes during the freezing cold temperatures. He was welcomed the opportunity to talk to someone who wanted to listen. Ken had lost both of his legs at the age of 17 in a motorcycle accident. After Ken got married and divorced under bad circumstances he moved in with his Mother in a tiny one bedroom flat in Brixton. Soon after their flat was completely burned down and a few months later his Mum passed away. With all his identification being burnt in the fire, he was forced on to the streets. He was born overseas, so not able to get a birth certificate renewed from his home country. So with no ID and no Passport he’s not eligible for housing. Sometimes he is placed in temporary accommodation. However, Ken shared horror stories of temporary accommodation that wasn’t suitable for people with wheelchair access. We were horrified to hear how he had to crawl up stairs to reach accommodation. Despite everything Ken went through in his life, he remained positive and friendly, joking about how a book could be made on his life.

“The biggest lesson for everyone involved was a common misconception that councils can look after all the homeless in London. Within 30 minutes of being in London we had given out all our gift bags and rushed into nearest shops to buy more sandwiches and necessities. We heard stories of lost identification, short housing lists, overcrowded hostels which are dangerous places especially for women. Homeless women have it the worse with women hiding in fear of being attacked, raped or drug induced for prostitution”

bravr are committed to supporting the Children of Christ charity and their “hope for the lost” programme in London. If you are interested in supporting this campaign please get in contact with the charity here

Our Facebook social media optimisation is extremely popular with some of our client facebook pages having over 5k likes from scratch.

When posting links on Facebook, it automatically fetches a thumbnail from the website, but sometimes its not the right image, this can be frustrating as the images Facebook chooses may not always reflect the content of the post.

Enter the Facebook Opengraph protocol which at first can look quite daunting for non-techhies, but the important meta tag we are looking for is this:

 <meta property="og:image" content="http://www.yoursite.com/i/your-thumbnail.png"/>

Place this somewhere in between your <head> and </head> and change the link to a thumbnail of your choice.

Now share the link to the page on Facebook and see the updated thumbnail of your choice appearing!

Note: If you or someone else has shared your URL before the thumbnail may not instantly update, this is because the thumbnails are cached by Facebook, so wait a day and try again.

Share this post on Facebook and you’ll see our bravr logo appearing in the thumbnail

Shahin Fard served as Cheapflights’ head of online marketing and global SEO for eight years and Rob Passmore, served as Cheapflight UK’s Commercial Director for over four years.

Bravr  clients include leading organisations across multiple vertical in the UK, USA, Latin America, Asia, Caribbean and Continental Europe.  They include Cheapflights, Momondo, Xchanging PLC, WorldTravelGuide.net, Angeles Health,Barbados Fertility Centre and Brazilhealth.com.  A full list of clients can be found here.

Fard commented “together, Rob and I bring together a wealth of experience – not only within travel and search marketing but also across the broader digital marketing channels. Bravr is what we’re about now, and we’re ready to shout about the great work we’re doing for our clients, we’re aiming for a spot in NMA’s Top 100″

Passmore added “our aim is to apply our experience and best practises to help clients to become a little braver with their digital expectations – to push the results they are seeking and to really help them to excel”

The agency has launched five lines of services – SEO, Paid Search, Web Design & Development, Social Media and Mobile App development.  Whilst the duo has a deep wealth of experience in online travel, the agency is not focusing on a specific vertical.

“Our core focus is helping clients to profitably grow their revenues agressively, even in challenging market conditions”, added Passmore.

We are very proud of what we have been able to achieve under the equals3 banner since we founded the business in 2006. However we want to create a brand that we can grow into over the next 5-10 years that provides a clear differentiation for future activity. We believe we have found that in bravr.

The new brand is intended to represent our attitude to client work. We want to help our clients to be braver about their digital marketing expectations and the results they hope to achieve from them. We constantly push ourselves to deliver more for you, our clients, and this ethos also applies to the activity and results that we expect.

equals3 as a brand was shared by several other companies including Ray William Johnson a famous youtuber. It wasn’t a brand we could grow or shout about client wins. It took the management team several months to come up with the new brand name bravr, and we really like it.

The app is call The Fertility App.

Barbados Fertility Centre wanted to develop a useful, relevant smart phone app that could support people undergoing fertility treatment, with any clinic, as a branded marketing tool.

With this app users are able to keep track of important dates and steps to take during their cycle, such as when to take certain medication. They will be able to contact the fertility centre easily, learn all the relevant terminology and stay up to date on all the latest fertility news.

Barbados Fertility Centre is committed to providing a patient specific IVF approach. This offers their patients the assurance that they are receiving the finest possible world class care for their needs. Barbados Fertility Centre is dedicated to providing the highest standard of medical care with a personalized, individual and stress-free approach and has seen the highest success rates with their couples achieving their dream of having a baby.

Rob Passmore, Co-Founder and CEO of bravr, said “we thrilled to launch this app for the Barbados Fertility Centre- and hope that it will prove a very useful tool for people going through the complex process of assisted reproduction. We have been working with the Barbados Ferility Centre now for almost a year, supporting their digital marketing efforts in the UK, and we’re thrill to be able to bring this great app to market.”

Brazil Health has been established as the medical tourist’s gateway to world class healthcare in Brazil. With over 20 JCI accredited hospitals, the latest medical technology and highly competitive pricing, Brazil is an excellent choice for medical travellers.

The organisation only works with the best international hospitals and clinics. All medical providers are thoroughly vetted to ensure they are internationally accredited, able to communicate with patients in their own language and also ‘medical travel ready’, meaning they have dedicated departments or staff that are focused exclusively on supporting overseas patients.

Brazil Health is an enterprise on a national scale and the appointment of bravr as the organisation’s online support system demonstrates the trust that the digital marketing agency has built up in the medical tourism sector.

Rob Passmore, CEO of bravr.com, said “we have a superb working relationship with the management team of Brazilhealth  – we are thrilled we are deepening the relationship and have the opportunity to prove our value across a broader range of services.“

About bravr

Bravr is a UK based digital marketing agency with a global client base across four continents and offices in London and Devon.  Bravr was founded in 2006 to help clients leverage the ever-changing digital landscape and enable them to achieve spectacular growth.

About Brazil Health

Brazil Health is an international medical tourism organisation and website that helps users find the best hospitals and physicians in Brazil, and plan their travels for medical treatment abroad. The website represents Brazil’s continuous commitment to medical tourism and was introduced as a national project for the country.

FV Hospital is a leading JCI accredited, multi-disciplinary hospital within the South East Asian region. bravr have been appointed to develop a comprehensive online marketing strategy to position them as a FV and Vietnam as a leading healthcare destination within the international healthcare market.

Rob Passmore, Co-Founder of bravr stated, “we are thrilled to be working with FV Hospital. Their quality of care, facilities and customer focus will help to ensure they are successful within the medical travel marketplace.”

FV Hospital joins a growing international list of healthcare clients working with bravr , which include Angeles Health, Mexico’s largest private hospital network, and the Barbados Fertility Centre, the Caribbean’s only JCI accredited fertility centre.

bravr will be helping to market the clinic to the UK marketplace with a mix of pay per click, Facebook, social media marketing and search engine optimization.

Rob Passmore, Co-Founder of bravr (formerly equals3) stated “we are thrilled to be working with the team at BFC again – they have a superb healthcare offering with mass appeal both in the UK, the USA and the rest of the world – and the IVF cycle success rates speak for themselves.”

Barbados Fertility Centre is a leading, JCI accredited fertility clinic.

This permanent appointment follows initial Search Engine Optimisation review work completed on a project basis by bravr over the past year, and now cements an ongoing relationship. bravr is the third agency Columbus Travel Media has brought on board on retainer in recent weeks, after appointing leading media PR specialists, Braben, and design agency, Start Creative.

John Finlayson, Commercial Director of Columbus Travel Media, explains: “Columbus Travel Media has ambitious plans as we seek to expand our digital offering in 2010. We have carefully selected the best agency partners to help us achieve our overall vision. As with any digital business, staying on top of search is the key. We have been working with Equals3 on a project basis for several months now and we have been impressed with the results they have generated for us.”

bravr is a specialist in the Travel, Global Healthcare, and Automotive markets, providing ‘full service’ online marketing. bravr joint-CEO, Shahin Fard, was the Head of Online Marketing & Global SEO for Cheapflights, so knows the travel market intimately.

“bravr is delighted to have been selected by Columbus Travel Media to support their online marketing – they are a leading global provider of online travel content to consumers, business and the travel industry. Our main priorities are to support the development of their digital portfolio, increase their SEO positioning and traffic, and help them to provide support for their bespoke and licensed content clients globally.”

“Columbus Travel Media has ambitious plans as we seek to expand our digital offering in 2010. We have carefully selected the best agency partners to help us achieve our overall vision. As with any digital business, staying on top of search is the key. We have been working with bravr on a project basis for several months now and we have been impressed with the results they have generated for us.”

Columbus Travel Media is a strong and versatile travel media business. It provides comprehensive and up-to-date global travel content in various formats, including the World Travel Guide for consumers, Columbus Travel Professional for travel industry professionals and extensive licensed and bespoke travel content for commercial partners.

John Finlayson continues: “Columbus Travel Media is focused on delivering the most objective, accurate, informative and reliable global travel content in the industry via the World Travel Guide portal. Staying on top of search marketing is a priority across our business. We look forward to working with bravr to support and grow our audiences.”