ppc strategy

Paid Search delivers tangible results fast to maximise client search trends

Bravr’s initial PPC analysis takes into account client objectives, target audiences, a defined set of paid search platforms and multiple languages to ensure our strategy is clear, robust and outcome orientated.

We believe in constant learning and ‘strategy’ should not be something that is set and then left to let dust settle on it. We constantly review tactics to ensure they are delivering the strategy, and systematically review strategy, to ensure its meeting our clients goals.

bid management

We share our data and impart our knowledge to keep you updated with tangible results

We utilise market leading technology to ensure our clients campaigns are constantly optimised.

We don’t ‘switch it on and turn our backs’ like some agencies – our dedicated PPC managers review bids and bid strategies on a daily basis to ensure we are getting the most from your spend and deliver real value, day after day.

keyword strategy

Trends change, often daily, so trust us to continually review and capture all keywords to drive results

Bravr’s keyword strategy ensures we leave no stone unturned and ensure the keywords under management strategically support our initiative; deciding which keywords to exclude is as big a part of the strategy as which to target.

We then manage these based on their value to your business, with strategic or head terms, mid terms and tail terms all managed separately to ensure your account is optimised effectively.

We also perform regular contraction and expansion of keywords – removing those which are under performing, while constantly testing for new terms which can deliver value to you.

ad copy

Bravr’s ad copy is written by traditional advertising trained copywriters and content authors

Prior to starting ad copy creation, our team spend the time to really understand your business and pull out the unique selling propositions in your offering. We then ensure these are used and tested in your ad copy to support your brand position and ensure market beating click through rate (CTR).

Creativity is key to ensure stand out in paid search and we pride ourselves on bringing the rigour of traditional advertising copywriting to the fiercely competitive paid search marketing place.

multilingual ppc

Cross border communiqué is increasingly prevalent online to widen a target area, extend reach and exposure

Our clients typically operate in more than one geographical country or region, and we have developed multilingual paid search services to support this.

Our localised paid search ensures that keywords, ad copy and landing pages are all authored by native speakers and deliver results irrespective of the country they operate in.

So whether you are a hospital in Vietnam looking to attract patients in China, Japan and the Middle East, or an online printing company in Scandinavia looking to develop a wider European presence, we can help you reach your target markets.

reporting & analytics

With paid search, analysis and optimisation is the name of the game

We can’t make updates to your account unless we have real time, critical information to base our decisions on. Likewise our clients can’t make investment and marketing decisions without timeline management information to support them also.

Having spent as much time operating on the client side as we have as an agency, we understand this completely. That is why at bravr reporting and analysis is built into every step we take.

Whilst we pride ourselves on our creativity, we understand decisions need to be made based on the numbers, and we know how to deliver these in an insightful, transparent and informative way.