Bravr loosely defines accessibility as “a search engines ability to crawl all pages on a given website”

Search engines use crawlers/robots to copy webpages online into a local index. When users query a search engine, the search engines respond with results it feels are most relevant to the users query from its vast index.

• GYB – Sorted on Google, Yahoo! and Bing
• YGB – Sorted on Yahoo!, Google and Bing

If your website is not accessible to a search engine, and not in its index, then it won’t appear in search results and a competitor will.

Websites by their nature are not structured uniformly due to different technology platforms that power websites behind the scenes.

Technology platforms are designed to produce websites for users first, rarely with any consideration for search engines. This creates roadblocks for search engines preventing them from indexing your websites content.

Bravr technical expertise through first hand experience buliding sites, and managing sites across technical platforms provide tailored technical audits.

Unlike our competitors we talk directly to developers with technical solutions ready for implementation, not a list of problems for your web development team to figure out. We educate web development teams on search engine optimisation. This knowledge sharing ensures ongoing development supporting the SEO strategy without any detrimental impact on the user experience.

Some of the few areas we check in our technical audit are as follows:

• Home page duplication
• Changing URL structure
• Use of temporary redirects
• Incorrect HTTP headers returned
• Excessive use of dynamic parameters in URL’s
• Search engine incompatibility
• Frame site construction
• Overuse of JavaScript in HTML
• Overuse of CSS in HTML
• Invalid code
• Semantic HTML Header structure
• Relevant text content within images
• Duplicate content
• Duplicate Tags
• Too many reciprocal links
• Broken Links