Site layout may be manipulated to accentuate favoured key pages in search engine results
A websites internal hierarchy dictates the order and importance of content identified by search engine processes.
Content listed prominently or linked sitewide will be ranked with higher importance than content buried in the bulk of the site.
Bravr understands how search engines interpret website hierarchy, allowing us to ensure all important content is surfaced through internal link optimisation.
Bravr builds an internal site hierarchy document which analyses how a websites reputation flows through its structure. Site hierarchy documents analyse in great detail allowing revisions to be made to improve the structure, which can result in step changes to a sites visibility to rank for competitive terms.
Bravr experts ensure internal navigation optimisation supports both the user journey and search engines interpretation. This enables a higher level of success through increased conversions and lower bounce rates.
A useful analogy is to think of a car showroom putting its latest cars on display in the shop window, with its older models at the back of the showroom or even outside.
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Xchanging appoint digital marketing agency bravr
London, UK, 3rd January 2011- Xchanging has appointed bravr.com, a UK-based digital marketing agency, to support its website redesign and enhance their online presence through search engine optimisation. Bravr.com, formerly known as equals3, has been appointed by the global business … Continue reading
Helping homeless is London
On Saturday night, bravr director Shahin Fard teamed up with the Children of Christ charity to reach out to homeless people in London. 25 people ventured out into the backstreets of London with 30 bags with hand-wrapped presents containing: sandwiches, … Continue reading
Custom thumbnails for Facebook Shares
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Bravr.com launched by ex CheapFlights duo
Ex-Cheapflights duo Rob Passmore and Shahin Fard have launched bravr.com – (formerly equals3.co.uk). Based in two offices London and Devon, Bravr is a modest digital marketing agency with a robust portfolio of heavyweight clients. Shahin Fard served as Cheapflights’ head of … Continue reading
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