relevancy Return to search optimisation

Google states that one in every five search terms are completely unique

At the foundation of any search strategy is keyword research. This research enables our clients to understand what search terms their target audience use in search engines. Bravr builds a keyword universe using research data directly from search engines and website analytics.

Once a keyword universe is built, terms are divided categorically and filtered. A clients website is then analysed asking the key question “Is this websites content relevant for this target search term?”

Search engines use multiple factors to understand the context of a web page. Bravr understands how search engines use signals contained within webpages to interpret context. These signals can be optimised to help search engines gain a better understanding of a website and its contents.

The end result is improved positioning for search terms that are relevant to your business.

 

latest news

Xchanging appoint digital marketing agency bravr
January 3, 2012

London, UK, 3rd January 2011- Xchanging has appointed bravr.com, a UK-based digital marketing agency, to support its website redesign and enhance their online presence through search engine optimisation. Bravr.com, formerly known as equals3, has been appointed by the global business … Continue reading

Helping homeless is London
December 19, 2011

On Saturday night, bravr director Shahin Fard teamed up with the Children of Christ charity to reach out to homeless people in London. 25 people ventured out into the backstreets of London with 30 bags with hand-wrapped presents containing: sandwiches, … Continue reading

Custom thumbnails for Facebook Shares
November 10, 2011

We love sharing content at bravr. We regularily post content we produce on behalf of our clients across social media sites. Our Facebook social media optimisation is extremely popular with some of our client facebook pages having over 5k likes … Continue reading

Bravr.com launched by ex CheapFlights duo
November 8, 2011

Ex-Cheapflights duo Rob Passmore and Shahin Fard have launched bravr.com – (formerly equals3.co.uk). Based in two offices London and Devon, Bravr is a modest digital marketing agency with a robust portfolio of heavyweight clients. Shahin Fard served as Cheapflights’ head of … Continue reading

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