Reputation, Bravr’s very own “Pagerank”

Since Google first launched, SEO’s have been obsessed with Pagerank. Understandably since its a fundamental factor in which Google orders its search results. Loosely speaking, Pagerank was based on the quality and quantity of inbound links to a website.

Over the years Google have increased the sophistication of its pagerank algorithm beyond the original whitepaper.

Bravr measures a websites reputation using links and social based metrics aligned with search engines. We build complex linkography maps evaluating inbound links to clients sites, and inbound links to sites linking to our clients. Furthermore we measure reputation of our clients competition and produce gap analysis.

Once the gap is analysed we’re able to accurately plan how to bridge the gap through ethical and white hat link building activity, setup partnership deals, syndicate content/functionality to third parties and recommend “out of the box” solutions to improve a websites reputation.

For long term engaged clients we measure link attrition which varies between sectors. Links of the past which are aged and credible may fall off the radar of search engines and need to be replaced with fresh new links.

A websites ranking in search engines is most influenced by its reputation online, making it one of the most critical areas to a successful SEO campaign.