The automotive industry is one of the most competitive industry verticals in the world. There are over a billion vehicles on the road around the world, and the competition to provide parts and accessories has quickly shifted to a digital battleground, with competitors from developing countries placing substantial pressure on established brands. Competition among vehicle manufacturers is similarly stiff, with established brands competing with challengers like Tesla for their share of nearly 100 million automobiles that are purchased each year.
Today’s consumers look to the internet when purchasing a vehicle, part, or accessory. Digital competition is fierce, with automotive-related search terms being some of the most competitive on the web. Brands looking to build awareness through exposure desparately seek to be one of the 2-3 top search results that the average internet user visits prior to making a purchase. Brand loyalty is as vital to ongoing success as ever, and smart brands are focusing on using digital marketing to improve brand recall through search exposure, retargeting, and other digital marketing strategies.