Business to Business (B2B) Marketing
Today’s organisational buyers are more educated than ever before. By the time your sales team has a chance to pitch your solution, buyers have performed extensive research online and have often formed an opinion about you and your products based on what they found. Whether you’re targeting small, mid-market, or enterprise organisations, digital information is a key component of today’s B2B transactions.
In the past, a B2B sales team could rely on outbound sales efforts to fill their pipelines and meet quotas. In today’s digital world, that old-fashioned approach just doesn’t deliver growth. 90% of organisational buyers refuse to include potential vendors in their decision making process, choosing to identify their needs and compare potential solutions themselves using the internet. While this makes it easier to close inbound leads, the volume and quality of those leads is more important than ever before. If you want to build your client base and communicate value to your prospects, you’ve got to have a bulletproof digital marketing strategy.