June 23, 2017
Checking your XML Sitemap
What is an XML Sitemap? An XML Sitemap is a document that assists search engines such as Google, Bing understand a websites content. It allows webmasters to add additional information…
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June 2, 2017
How to Deal with Google Fluctuations
Google fluctuations can be an SEO’s nightmare, with positions jumping up and down more than a Kangaroo. For many this is worrying because it may show weaknesses in your SEO…
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January 4, 2017
What Do Frank Sinatra, Mourners and Fake Twitter Followers Have in Common?
What do Frank Sinatra, fake Twitter followers and professional mourners all have in common? We explore how social imitation works and how it could help explain why people flock to…
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August 15, 2016
Tips on how to achieve better CTR in SEO
The importance of click-through rates A common question within the SEO industry is whether organic click-through rate (CTR) impacts rankings. This topic has been debated for years within the industry…
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August 5, 2016
6 Ways to Humanise your Brand on Social Media
Why should your social media be humanised? There’s approximately 2 billion internet users on social media at present, and with this, organic reach has now become the proverbial, ‘needle in…
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August 1, 2016
Creating Infographics for Marketing
Many people in marketing these days will tell you that infographics are overused and are not as effective as they once were. This may be partially true but there is…
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July 28, 2016
How to get better Google PageSpeed Insights Score
PageSpeed Insights is an online tool which helps identify performance related best practice on any given website, it provides suggestions on a webpage’s optimisations, and suggests overall ideas of how…
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July 28, 2016
Why Facebook’s live video
Why Facebook’s live video is a powerful tool for marketers As the world becomes more connected and more social, brands are increasingly looking to drive growth through transparent, scalable, and…
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July 21, 2016
How to measure social media results without submitting to analysis paralysis
The debate on the marketing potential of social media platforms is over, and the results are in. Every brand should be on social media, and those who aren’t are still…
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July 18, 2016
Top signs of a good high quality backlink
As any SEO will tell you, building links towards your website is a massive factor for online success. It not only helps to generate referral traffic but is also a…
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July 14, 2016
Conversion Optimisation
How to boost your marketing ROI by reducing a single point of friction Conversion Optimisation is perhaps the most important ongoing effort related to your website. So much effort is…
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July 13, 2016
How to link a stylesheet to your HTML Page
Follow up blog from Junior Web Developer Shahram Zamani’s blog: How to create a simple HTML page. Now you know how to build a basic web page including a <head>…
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