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Blog
January 4, 2017

What Do Frank Sinatra, Mourners and Fake Twitter Followers Have in Common?

What do Frank Sinatra, fake Twitter followers and professional mourners all have in common? We explore how social imitation works and how it could help explain why people flock to…
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Blog
August 15, 2016

Tips on how to achieve better CTR in SEO

The importance of click-through rates A common question within the SEO industry is whether organic click-through rate (CTR) impacts rankings. This topic has been debated for years within the industry…
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Blog
August 5, 2016

6 Ways to Humanise your Brand on Social Media

Why should your social media be humanised? There’s approximately 2 billion internet users on social media at present, and with this, organic reach has now become the proverbial, ‘needle in…
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Blog
August 1, 2016

Creating Infographics for Marketing

Many people in marketing these days will tell you that infographics are overused and are not as effective as they once were. This may be partially true but there is…
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Blog
July 28, 2016

How to get better Google PageSpeed Insights Score

PageSpeed Insights is an online tool which helps identify performance related best practice on any given website, it provides suggestions on a webpage’s optimisations, and suggests overall ideas of how…
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Blog
July 28, 2016

Why Facebook’s live video

Why Facebook’s live video is a powerful tool for marketers As the world becomes more connected and more social, brands are increasingly looking to drive growth through transparent, scalable, and…
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Blog
July 21, 2016

How to measure social media results without submitting to analysis paralysis

The debate on the marketing potential of social media platforms is over, and the results are in. Every brand should be on social media, and those who aren’t are still…
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Blog
July 18, 2016

Top signs of a good high quality backlink

As any SEO will tell you, building links towards your website is a massive factor for online success. It not only helps to generate referral traffic but is also a…
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Blog
July 14, 2016

Conversion Optimisation

How to boost your marketing ROI by reducing a single point of friction Conversion Optimisation is perhaps the most important ongoing effort related to your website. So much effort is…
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Blog
July 13, 2016

How to link a stylesheet to your HTML Page

Follow up blog from Junior Web Developer Shahram Zamani’s blog: How to create a simple HTML page. Now you know how to build a basic web page including a <head>…
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Blog
July 5, 2016

5 Signs to invest more in social media

Do you often get told that you should invest in social media marketing? We understand that with this, a few of the following questions spring to mind: How is social…
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Blog
June 30, 2016

More than a plugin: How to build and deploy an effective SEO strategy

In today’s internet landscape, search is king. Desktop and mobile operating systems have made web search the easiest way to find anything online with commands like “Hey Siri”, “Hey Cortana”,…
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