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Knowledge Base

Knowledge Base
October 3, 2014

How do I Improve profitability of PPC campaigns?

PPC is one of the most effective methods of increasing brand exposure, driving traffic and acquiring leads however can become a costly channel when you do not make full use…
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Knowledge Base
September 29, 2014

Do SEO Best Practices Evolve Over Time?

Yes! Search engines are constantly changing and updating their algorithms, so as a result, SEO best practices are constantly evolving. SEO-friendly practices of 2004 are dramatically different from the best…
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Knowledge Base
September 29, 2014

How Do I Know if a Practice is SEO-Friendly?

In short, if a particular practice is beneficial in terms of SEO, it's going to be beneficial in terms of delivering a positive user experience. By creating a SEO-friendly website,…
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Knowledge Base
September 29, 2014

What Factors Determine What’s SEO-Friendly?

Search engine optimization involves tailoring your site in a manner that aligns with a few different processes: The way in which users search the web; The way in which users…
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Knowledge Base
September 29, 2014

Why Do I Need Search Engine Optimization (SEO)?

Search engine optimization, which is often abbreviated as SEO, has become an absolutely essential component of web development today. For a majority of websites, search engines like Google serve as…
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Knowledge Base
September 24, 2014

What is SERPs in SEO?

SERP is an abbreviation for the term ‘search engine results page’ and is used most commonly as jargon for SEO experts. The search engine results page is the list of…
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Knowledge Base
September 24, 2014

What does Link Bait mean?

Link baiting is when you provide high quality content that will encourage other websites to share that content on their own website, hence creating a link back to your own…
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Knowledge Base
September 24, 2014

Why are Infographics good for SEO?

There are numerous parts of search engine optimisation (SEO), one of which is link building. Your website will want to make as many links as possible in your chosen field…
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Knowledge Base
September 24, 2014

Why are Infographics Good?

Infographics are a great way to visually showcase the best features or results from your company. When illustrated well, they spread across the internet like wild fire which gives your…
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Knowledge Base
September 24, 2014

Why is SEO important to a business?

As a business, you will want to get as much brand awareness, sales and positive feedback as possible. The internet is the best place to do this and search engine…
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Knowledge Base
September 24, 2014

What is Schema?

Schema mark-up is a type of personalised meta data that creates rich snippets that is displayed on Googles search rankings. Not many websites use this but is essential to gain…
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Knowledge Base
September 24, 2014

What are Twitter Cards?

The Twitter Card feature allows you to connect your website to your Twitter profile page. This is done by implementing personalised meta data and helps relate and engage users from…
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Knowledge Base
September 24, 2014

What is Open Graph?

The Open Graph protocol allows you to connect your website activity to your Facebook profile page. This is done by implementing personalised Meta data and helps relate and engage users…
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Knowledge Base
September 24, 2014

What are Meta Tags?

Meta tags or Meta elements are snippets of HTML code that provide information about your website. There are many different kinds of Meta tags that can be used across different…
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Knowledge Base
September 24, 2014

Why should I use WordPress?

WordPress has become one of the most popular tools for building websites over the recent years. It is estimated that a whopping 23% of the websites on the internet are…
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Knowledge Base
September 24, 2014

What is Google Panda?

Google Panda is a change in Google’s search results algorithm. It was first implemented in 2011 to filter out low quality websites. Websites that have low quality content and structure…
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Knowledge Base
September 9, 2014

Where is your office?

Our offices are based in South East London. Our full address is Bravr Ltd Studio 4 160 Eltham Hill London SE9 5EA Nearest train station is Eltham
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Knowledge Base
September 9, 2014

What is SEO?

SEO, or Search Engine Optimisation is the art and science of attaining higher search engine placements in search engines. It's a complex subject which has evolved and developed since the…
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Knowledge Base
September 9, 2014

I have been hit with a Google penalty – how do I fix this?

Google Penalties One of the main reasons you have reached this page is that you are you seeing graphs such as the one above within your Analytics profile, correct? Google…
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Knowledge Base
September 9, 2014

How do I gain more followers on Twitter?

There is no one clear path to success on Twitter; no magic formula or simple steps. Growing an engaged Twitter following takes times and work. That said, there are key…
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