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Knowledge Base

Knowledge Base
September 24, 2014

What is SERPs in SEO?

SERP is an abbreviation for the term ‘search engine results page’ and is used most commonly as jargon for SEO experts. The search engine results page is the list of…
Knowledge Base
September 24, 2014

What does Link Bait mean?

Link baiting is when you provide high quality content that will encourage other websites to share that content on their own website, hence creating a link back to your own…
Knowledge Base
September 24, 2014

Why are Infographics Good?

Infographics are a great way to visually showcase the best features or results from your company. When illustrated well, they spread across the internet like wild fire which gives your…
Knowledge Base
September 24, 2014

What is Schema?

Schema mark-up is a type of personalised meta data that creates rich snippets that is displayed on Googles search rankings. Not many websites use this but is essential to gain…
Knowledge Base
September 24, 2014

What are Twitter Cards?

The Twitter Card feature allows you to connect your website to your Twitter profile page. This is done by implementing personalised meta data and helps relate and engage users from…
Knowledge Base
September 24, 2014

What is Open Graph?

The Open Graph protocol allows you to connect your website activity to your Facebook profile page. This is done by implementing personalised Meta data and helps relate and engage users…
Knowledge Base
September 24, 2014

What are Meta Tags?

Meta tags or Meta elements are snippets of HTML code that provide information about your website. There are many different kinds of Meta tags that can be used across different…
Knowledge Base
September 24, 2014

Why should I use WordPress?

WordPress has become one of the most popular tools for building websites over the recent years. It is estimated that a whopping 23% of the websites on the internet are…
Knowledge Base
September 24, 2014

What is Google Panda?

Google Panda is a change in Google’s search results algorithm. It was first implemented in 2011 to filter out low quality websites. Websites that have low quality content and structure…
Knowledge Base
September 9, 2014

What is SEO?

SEO, or Search Engine Optimisation is the art and science of attaining higher search engine placements in search engines. It's a complex subject which has evolved and developed since the…