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What is Bounce Rate and How to Lower Your Score

Bounce rate can often be overlooked in the world of SEO, especially as your typical SEO expert is very busy fixing technical optimisations, building links and more. How a page looks for users is something that would typically go to the designers of the website, who decide where things are placed and how the brand […]

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What is Robots.txt and how you can utilise it

Robots.txt is a standard text file placed within the public root directory of a website, to instruct web robots (typically search engine bots) how to crawl pages throughout a website. Robots.txt can be easily overlooked when building a website. It does not have any visual effect on the website and works by instructing ‘invisible to […]

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Checking your XML Sitemap

What is an XML Sitemap? An XML Sitemap is a document that assists search engines such as Google, Bing understand a websites content. It allows webmasters to add additional information such as priority, last time content was updated, and how often the page is updated. Why do I need an XML Sitemap? Search engines do […]

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How to Deal with Google Fluctuations

Google fluctuations can be an SEO’s nightmare, with positions jumping up and down more than a Kangaroo. For many this is worrying because it may show weaknesses in your SEO strategy or even make you think that there may be something wrong with your website. This may not be the case (at least for most […]

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How to get better Google PageSpeed Insights Score

PageSpeed Insights is an online tool which helps identify performance related best practice on any given website, it provides suggestions on a webpage’s optimisations, and suggests overall ideas of how to make a website faster. Google PageSpeed Insights is one of four tools Google has provided to help website performance optimisation. Google PageSpeed Module Google […]

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Conversion Optimisation

How to boost your marketing ROI by reducing a single point of friction Conversion Optimisation is perhaps the most important ongoing effort related to your website. So much effort is expended developing content and driving people to your domain, but if your website doesn’t get them to engage with you then it’s all for naught. […]

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How to link a stylesheet to your HTML Page

Follow up blog from Junior Web Developer Shahram Zamani’s blog: How to create a simple HTML page. Now you know how to build a basic web page including a <head> tag, <body> tag, and even <p> tags. We are going to look into styling our basic HTML page using CSS language, and link a stylesheet […]

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Top 10 WordPress Plugins

Junior Web Developer Shahram Zamani explores his favourite WordPress plugins One of the great things about WordPress are the number of useful plugins available to help you optimise your website. Below is the list of my 10 favourite WordPress plugins. Give them a try! WP Canvas WP Canvas – Shortcodes makes it easy to add […]

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