About Crestron

Crestron are the world leaders of smart home technology, home automation and lighting control systems. With over 40 years experience of providing the ultimate technology lifestyle for homes, offices, schools, hospitals, hotels and more, they are market leaders with a global presence, offices and distribution worldwide. Their technology is so advanced, you have to pinch yourself that you aren’t in a science fiction movie. If Q from James Bond was a real person, he would have a home and office powered by Crestron.

Bravr have demonstrated service excellence managing Crestron’s social media communications and community. As the global leader in Home Automation and Building Control Systems, Crestron’s social media presence is a key stream of communications for both our distributors and consumers. Bravr are quick to react to opportunities, and proactive with ideas to improve our social media. Bravr supported us at Integrated Systems Europe, one of our biggest events of the year. We see the Bravr team as a natural extension of our team and know they are as passionate and committed to Crestron as we are.

Tim HymansEMEA Marking Director at Crestron International

Common Challenges

In 2015, Crestron EMEA approached Bravr initially to provide a social media strategy. Impressed with the strategy, Crestron selected Bravr as their digital marketing agency to provide Social Media service, with the core aim to increase Crestron’s awareness, reach and engagement.

As a multi-faceted company, Crestron needed to communicate different messages to different audiences, whilst still preserving a unified approach that would build their brand presence online. Crestron’s social media was infrequent, and it was not aligned with Crestron’s wider marketing campaigns.

Solutions

Bravr initially met with Crestron’s marketing team to establish their requirements and to set the social media objectives. Shortly after this meeting, Bravr identified Crestron’s challenge, key audience, proposed channels and activity, then developed a social media strategy. The social media strategy was set out to increase Crestron’s online awareness, reach and engagement. After the strategy was agreed, Bravr’s social media team began to implement it straight away.

Bravr have set up weekly calls with Crestron to ensure that the social media activity is always aligned to Crestron’s marketing campaigns. By having regular communication with Crestron, Bravr’s social media team ensures that content is as close to real-time as possible. Bravr and Crestron are in a very happy relationship with great synergies between the marketing teams.

Working closely with Crestron since 2015, Bravr have achieved remarkable growth across Social Media in Europe, Middle East and Asia. Crestron EMEA social media continues to grow faster than its competitors in the same sector. This is through careful well articulated content distributed at the right time to the right audience.

929
increase in Facebook Fans
130
increase in Twitter Followers
63
increase in Linkedin Followers

Bravr’s social media activity for Crestron involves branded images, video, event coverage, live-tweeting, community management, promotion of press studies and case studies, employee news, along with links to Crestron news stories and articles on third-party websites. Additionally, Bravr’s social media team continuously track all activity; with this, Bravr provide Crestron with monthly social media reports and campaign-specific reports to track ROI.

Since engaging with Bravr, Crestron EMEA’s brand identity has been strengthened through adopting a consistent tone of voice and its online presence has significantly grown. Bravr’s social media team have grown Crestron EMEA’s Facebook fans by 929%, Twitter followers by 130%, and LinkedIn followers by 63%.

In 2016, Bravr’s engagement with Crestron continues to grow, providing on the ground support at Integrated Systems Europe, one of the largest shows related to Crestron products and solutions. Bravr are also providing SEO Analytics and Web development services to support Crestron’s EMEA team.

Get in touch to find out more about our digital marketing services