Bill Gates said “Content is King” more than 20 years ago, and today’s digital landscape proves it beyond a doubt.
Content represents an evergreen opportunity to deliver what your audience wants while driving towards your business goals. It requires a commitment to service, a thirst for knowledge, and a willingness to share information.
Over the past decade, we’ve learned how to create content that consumers and brands love. We’ve hired experts in technical and sales copywriting to complement our core marketing team, allowing us to develop a broad range of content with a maximum impact for every client.
Consumers and Organisational buyers have more options, more knowledge, and more power than ever before. They’re ruthless in their consumption of knowledge and entertainment, and miserly with their dollars and personal information. If you want to rise above your competitors and become a market leader, you’ve got to meet your audience on their terms with content that focuses on two things:
With so many choices for how to spend time and money, consumers are constantly looking to maximise their experiences. Great content has a clear “what’s in it for me” message that’s apparent to your audience immediately.
Your audience exists in multiple stages of the buying journey. Where they are on this journey has a huge impact on what type of information they’re looking for. A great content strategy includes content to address every stage. By offering basic value propositions and value statements to develop awareness, technical data sheets to help with those in the consideration stage, and branded content to keep your brand top of mind and communicate key values, you can have an impact throughout the buying journey.
Bravr’s content creation team designs branded content that delivers value and relevance to specific audiences and funnel segments.
We are a full service agency, offering content creation services covering:
- Website copywriting: Your website is the core of your content strategy. From your URL structure to the copy on each page, our content team can help you develop a content structure and tone that drives leads and conversions.
- Blogging: Blogging is a major part of most content strategies. We excel in creating content that resonates well with your target audience and remains impactful over time.
- Technical Documents: Content should help users further into the buying journey who are actively comparing you to other options. We can create and develop technical content to help you stand out at this stage of the buying journey.
- Video: Video is the most widely consumed form of content online, and our creation and editorial team can help you develop branded video content that entertains while driving brand awareness.
As your digital marketing efforts evolve over time, a partnership with Bravr can allow you to take advantage of our ongoing content support package. We can continually develop new content for your marketing team that will drive brand awareness, assist in brand comparisons, and drive conversions.