The fact that the world around us changes over time is indisputable. As time passes, conditions change. New topics become popular, trends emerge, fade, and re-emerge, competitors come and go, and your own structure, message, and offering evolve. If you want to establish a pattern of sustainable success and relevance, you’ll need to develop a strategy for constantly engaging with the world through new content and updated messages.
Bravr’s expert editorial team exists to help clients accomplish this important task. We specialise in establishing editorial and marketing frameworks and building individual content pieces as part of these frameworks. We believe in developing an appropriate mix of content forms, including blog posts, infographics, white papers, news stories, product guides, user testimonials, case studies, and social posts.
Once we’ve helped you develop a content framework with the right mix of content types and themes, we work with you to ensure that your creative assets are engaging, search engine friendly, show thought leadership, and support your overall brand messaging and positioning.
The two most common forms of content are blog posts and news stories. Here’s how we help clients tackle them:
A blog post can serve many purposes, including:
We help you figure out which needs a blog post can serve for your target audience at a particular time. A successful business blog requires cadence and consistency from the publishing team, and we can help you develop content calendars so that you have posts prepared in advance of their planned publication date. If you’re looking for a complete package, we can design, write, and publish content on your behalf using our team of writers and editors.
Since a blog stays on your site, it can be considered evergreen and can drive awareness and conversions over time. We help you develop a strategy to keep your blog posts producing results for you long after their initial publication.
It’s important that brands partner with news outlets to influence how they’re portrayed, develop awareness, and take advantage of the large networks that many news outlets provide. News stories can be useful in a variety of situations, including:
Because we represent brands around the world, we enjoy the pleasure of professional relationships with a variety of news outlets. We help you develop a strategy to leverage news outlets, and support you through the development and distribution of messages through the use of our editorial team and media partnerships.
If you’re ready to establish your blog or leverage news outlets to grow your audience, consider partnering with the experienced news and blog creation team at Bravr.
