Social Commerce
Brand loyalty is a major part of the retail industry, and social media is far and away the best tool for brands looking to create loyal and engaged fans and brand advocates. Twitter, Facebook, Instagram, and Snapchat are all potential marketing channels for ecommerce brands, and there are niche social sites for virtually every industry in existence.
Social media’s direct nature puts your finger on the pulse of your market and allows you to engage, nurture, and convert consumers into customers. If you want to be successful, you need a complete social media strategy that helps you establish your presence, grow your following, engage with your audience, manage your reputation, and drive sales.