Do you often get told that you should invest in social media marketing? We understand that with this, a few of the following questions spring to mind: How is social media going to help my business? Is social media really that important for my business? What’s so different about social media marketing as opposed to using it on a personal level?
Here’s 5 signs indicating that you really should start investing more in your social media marketing:
1) You don’t know the difference between a Re-gram and a Re-pin
Ok, so you know what Twitter and Pinterest are, but you don’t really know the ins-and-outs of each social platform. If you’re going to be on social media, you’ll need to be present where your target audience is, whether that’s Twitter, Pinterest, Instagram or Google+. It’s not so ‘social’ if you’re talking to an audience that doesn’t exist.
Next, you’ll need to decide which niche social media sites are right for your business/company and where your audience is most active. Choosing the right social media sites is crucial, and therefore understanding each site’s strengths and weaknesses will help you to make this decision.
2) You have a LinkedIn company profile, but you don’t know what to do with it
Your business/company has a LinkedIn profile – great! Now what to do with it? What content would you need to post on your LinkedIn page? What level of seniority are most of your followers? What industry are these followers working in? But most importantly, what can you make of all of this information; what is it telling you?
These questions can be answered by the social media experts at Bravr; what’s more, we can give you your next steps on how to grow your business/company on social media.
3) Your engagement levels are little to none
So you’re posting once every fortnight on the social media platform you’re most familiar with – and you’re only doing it because you’ve been advised, ‘you really should’. But why aren’t the followers engaging with the content? Are you posting at the right times? What hashtag is getting the most exposure right now?
Investing more in social media will not only help to increase your engagement levels, but it will also help you understand your audience. What’s more, with social media you’re able to engage with audiences well beyond your usual circle, increasing your brand awareness.
4) You rely on automation for ‘regular activity’
You’ve discovered online automation systems such as IFTTT and Feedly. Brilliant! You can create recipes and methods of sharing relevant information to your followers. This means you won’t have to generate your own content, all you have to do is set it up, sit back and relax.
Automation should be used as a method of supporting the content you are providing to your networks – you cannot rely on automation to be the only content generator! People can see right through this and as a result, it can lead to little or no engagement all together.
You need humans to respond to humans, to engage and share information in a non-robotic way. People are what helps make social media work – so invest in them.
5) You currently have no strategy in place, and simply just ‘go with the flow’
At Bravr, we believe that a thoroughly researched strategy is the key to social media success. It’s the first step to improving your social media performance. With a strategy in place, you’ll have a clear vision, and most importantly, you’ll have the KPI’s set up to be able to measure success. Different goals will require different strategies; with a social media strategy in place, your business/company will be more likely to meet said goals.
Putting social media aside only gives your competition a greater opportunity to win market share; now is the time to invest more in your social media. Have a social media query, or think it’s time to start investing in social media? Get in touch with one of our experts today.