What is Google Panda?

Google Panda is a change in Google’s search results algorithm. It was first implemented in 2011 to filter out low quality websites. Websites that have low quality content and structure will automatically drop down the rankings of Google, causing high quality (informative) websites to rise.

Over the years, many websites have been severely damaged by these algorithm changes. However it is fixable with the correct search engine optimisation strategy.

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