PPC is like a shot of NO2 to your digital marketing engine. But like the boost in your performance vehicle, PPC requires a good deal of planning and preparation if you want to use it to its maximum benefit.
Automotive industry consumers are more diverse than any other consumer segment. After all, nearly everyone drives a vehicle at some point in their lives. In 2012, there were more than 34 million vehicles licensed for use on the roads in Great Britain. If you want to take advantage of this massive market, and even larger ones around the world, you’ve got to have a targeted campaign that speaks to the consumer that’s right for your products. This laser focus isn’t easy to develop.