In the early days of search engines, the travel industry was one of the first to see strong competition among competitors. Bravr was in the midst of the intense battle for digital supremacy in the late 90s, and helped Cheapflights win with a strong marketing strategy and a first-page SEO effort.
Over 20 years later, the travel industry is more competitive than ever before. The industry has changed drastically as the internet has become more popular, and it’s now one of the most digitally centred verticals in the world. Travel brands are competing for a global audience against thousands of competitors, and nothing short of excellent strategy and constant innovation will do for those brands looking to succeed.