Working on Projects Big and Small: A Fresh Digital Transformation for London and Kent Construction

BY Shahin Fard

Updated: 3rd October, 2023

At Bravr, we thrive on managing expansive multi-lingual, multi-regional PLC website builds. Yet, we also relish the opportunity to pivot and craft smaller, intimate projects.

Recently, Scott from London and Kent Construction reached out, showcasing their ongoing website redesign. While they had already commenced the revamp, a closer look revealed it was anchored in outdated tables and unfamiliar content management systems, devoid of any SEO considerations. The URLs utilized query strings, and the site's SEO was scattered. What stood out, even more, was the perplexing internal navigation.

Understanding the importance of presenting a user-centric, SEO-optimized site, we proposed a halt on their current redesign. Instead, we presented Scott with a vision for a fresh, efficient, and responsive site. Aware that they come from a literal 'bricks and mortar' world rather than our digital realm, we tailored our approach to deliver quality without straining their budget.

We settled on WordPress, ensuring responsiveness to cater to London and Kent's primary audience - an older demographic that may not be deeply versed with the intricacies of the web. The goal was clear: simplicity. And our redesigned homepage encapsulates this perfectly.

After a dedicated month of design, content migration, and fine-tuning, the revitalized site made its debut at www.londonandkent.co.uk. A digital space brimming with extensive content and visuals, showcasing diverse construction projects ranging from extensions to loft conversions.

Engaging with Scott and his team was a rewarding experience. We ensured they're well-acquainted with WordPress, empowering them to harness its full potential. Their team's genuine nature, marked by honesty and integrity, was refreshing - a commendable trait, especially in the construction industry.

So, if you're in the South East of London and are in search of a construction company that values honesty above all, look no further than Scott at London and Kent Construction. And when you do connect, drop a hint that Bravr pointed you their way. 😉

Written by Shahin Fard

A digital pioneer and the brains behind Bravr Ltd,
With over two decades of expertise in the online world
A proud dad of two kids and a keen car enthusiast.

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