Paid

Search and Social

Bravr’s experts build Paid campaigns that are optimised for volume and profit.

What is Pay-Per-Click (PPC) Advertising?

Pay-Per-Click (PPC), or web-based advertising, is a fantastic way to drive traffic to your website. By displaying your ads on relevant platforms to targeted audiences, you can drive traffic with an accuracy and ROI that’s unmatched in any other digital marketing method.

PAID SEARCH

Essentially, this is when a customer searches for something through a search engine, such as Google or Bing, and your ad shows up at the top of the search results, catching the user’s attention. If you’re promoting a product, it can also appear on Google Shopping.

DISPLAY

This refers to image or text ads on 3rd party websites, usually in the sidebars.

Display is primarily designed to increase brand awareness. 

REMARKETING

Think of this as converting window shoppers into customers. Remarketing allows you to target people who have already been to your website, remind them of a product they viewed and encourage them to buy it.

With PPC you are only charged when someone clicks on your ad, and you can control how much you want to spend per click.

Why is Paid important to your business?

If you’re low on search engine rankings and want instant visibility – then PPC is a great option for you. Paired up with a custom SEO strategy, you will be unbeatable!

PPC is unique among advertising methods because you’re only charged when someone clicks on your ads. Imagine a world where if no one read your newspaper ad, it would be free for you to write – that’s the world you’re stepping into with PPC. You decide where to place your ads, who sees them and even how much you want to pay for a click.

Why Use Bravr’s Paid Search Offering?

  • Bravr is an Adwords Certified Partner with exclusive access to advanced PPC tools.
  • We manage your campaigns manually, so if we see that something isn’t performing well, we will adjust accordingly.
  • We guarantee tight budget control and daily optimisation of bids, keywords, placements, and more.
  • We stand by our promise to be honest and transparent while focusing on tangible, measurable results.
  • To us, you’re not just another number, we take care of our clients like they’re family, so we genuinely want your business to succeed.

Bravr's full suite of PPC services gives you the power to succeed

About our PPC Service

A well-designed PPC campaign reaches the right audience at the right time, driving high-quality traffic to your site while making efficient use of your budget down to the last penny.

Our PPC experts design and manage campaigns across a wide range of paid platforms, including Google Adwords, Bing, LinkedIn, Twitter, Instagram and Facebook.

In addition to these major platforms, we’re extremely skilled at retargeting and remarketing campaigns across advertising networks.

We offer a full suite of ppc services to build, support, and improve your pay-per-click efforts.

Effective and Efficient PPC Strategy

Clients around the world have leveraged our pay-per-click expertise to create campaigns with strategic design and alignment with overall marketing strategies. We specialise in campaign design that accounts for user behaviour, competitive pressure, and brand reputation to develop an approach that maximizes ROI and campaign effectiveness.

Our strategy is based on a focus on marketing alignment and data-driven optimisation. We work with our clients to develop PPC campaigns that support overall marketing strategies and business goals. Once campaigns are deployed, we work constantly to keep your campaign profitable and competitive, and keep you informed with bespoke reporting dashboards customised to your look and feel.

Our approach to PPC Optimisation

Your competitors are constantly seeking to find an edge against you. We battle that pressure by constantly measuring campaign performance and developing improvements. We keep you at the head of the pack by adjusting your bid strategy, optimising your keyword list, tweaking your landing pages, and performing constant split testing to keep your campaign moving forward.

Bid & ROI management allows us to review and adjust your cost per click on each of your keywords based on performance. In doing so, we can keep your budget focused on the keywords that are working best for you.

Constant keyword optimisation is a core part of our strategy. We constantly track keyword performance, user activity, and competitor activity to add or remove keywords and keep your campaign ROI maximised.

We use an innovative suite of behaviour tracking software to monitor how users interact with your landing pages. We constantly make changes and release new designs through A/B split testing, keeping what works and discarding what doesn’t. This allows us to constantly iterate on your current design with a focus on improvement.

These and other optimisation strategies help you maintain a pay-per-click campaign that drives brand awareness and revenue.

PPC Reporting and KPI's

When you choose us as your digital marketing partner, you’re trusting us with your budget and future. We work with you to develop campaign goals that align with your overall strategy and business goals. We monitor progress towards these goals around the clock, and deliver customised reports to you each month. We constantly track how competitors and users interact with your search terms, ad copy, and landing pages. We use this information in our optimisation efforts, and deliver it to you in a manner that’s easy to understand and digest.

Bravr’s research experts perform in-depth analysis to develop a comprehensive list of keywords that’ll bring relevant and engaged traffic to your website

What is Keyword Research?

Keyword research is a prerequisite to a successful pay-per-click or SEO effort. It’s a process that explores search engine queries by analysing common searches, terms, and phrases. By understanding what people are searching for online, brands can design content, website copy, and paid search campaigns that take advantage of search engine queries to drive traffic to websites and landing pages.

Why Keyword Research Matters

When you focus on pay-per-click or SEO as part of your overall marketing strategy, you’re betting on drawing traffic to your site based on consumers’ search engine queries. When you’re focusing on SEO for the right keywords, and bidding on those keywords with your paid search campaign, you can drive extremely targeted traffic to your website. This boost in traffic can lead to conversions and revenue.

There are many keyword research tools and firms out there who promise to make it easy to build a keyword list. These firms and platforms usually make light of the keyword research process, and the results are less than stellar. With an unfocused and limited keyword research effort, you’ll be competing for very basic search queries. When you do that, you’re going up against a substantial number of competing websites, and this makes it very difficult to perform effective SEO efforts or make maximum use of your paid search budget. Poor keyword research leads to high bounce rates and slow growth.

Bravr’s keyword research experts have years of experience building keyword lists that help brands rank highly in search and deploy profitable paid search campaigns. We understand which tools are reliable, and are able to leverage our experience to build lists that are far more effective than what competitors offer.

We dive deep into search data, focusing on finding those long-tail search queries that your target audience is using. By doing this, we’re helping drive targeted traffic to your site, rather than just focusing on visitor volume. This leads to greater campaign ROI and more revenue for our clients.

Because of our experience performing keyword research and developing SEO and paid search strategies, we’re able to provide detailed projections for customer reach, total cost, and ROI for your paid search campaigns once we’ve built your keyword list.

At Bravr, we draw on decades of collective success from working with clients around the world. When it comes to keyword research, we’re the go-to marketing agency in London and in the global marketplace. Our keyword research, SEO strategy, and paid search campaigns can help you put your message in front of the right audience, driving relevant traffic and profitable conversions.

Lay a strong foundation, monitor constantly, improve regularly. That's how Bravr does PPC

Designing a well thought out Paid Strategy

An effective pay-per-click campaign puts the right advertisement in front of the right consumer at the right time. For that to happen, a PPC campaign has to be intelligently designed and optimized for success.

Bravr’s process begins with a focus on alignment with consumer expectations. Pay-per-click is putting ads in front of consumers based on their search engine queries, so it’s important to develop ad copy, graphic design, and landing pages that align with other search results while standing out against them. Your campaign has to have appeal and resonate with your target audience, and your bidding framework has to be optimised to overcome the competition.

By combining our years of experience, critical analysis, constant optimisation, intelligent bid optimisation, and a clear understanding of client objectives, Bravr is able to offer a pay-per-click management service that is head and shoulders above any competitor.

Our PPC strategy is broken down into distinct phases which we’ve developed over years of working with clients around the world. While each client and campaign is unique, our overall ppc strategy is reliable and profitable for our clients.

The first step in creating a successful PPC campaign is research. We dive deep into things to gain a clear understanding of your business, brand, audience, and competition. This allows us to create a truly effective PPC campaign that delivers traffic, conversions, and profitability.

This process involves gaining a comprehensive understanding of the following:

  • How a visitor progresses through your website during a typical visit
  • Average Lifetime Value (LTV) of each of your customers
  • Your target audience
  • Your average conversion rate at each stage of the marketing funnel, and from top-level awareness to paid conversions.

 

We use this information in the second phase of our PPC strategy, campaign design.

When we design a PPC campaign, we focus on using our research to develop a campaign that is highly targeted and specialised. Our focus is on aligning your campaign with your overall business goals and marketing efforts to deliver measurable results to your bottom line.

We work with you to design and build every aspect of your PPC campaign, including:

  • Keyword lists
  • Ad copy
  • Landing pages
  • Success metrics

 

A well-designed PPC campaign is ready for the next phase of our strategy, which focuses on optimisation.

Once we’ve deployed a pay-per-click campaign on behalf of a client, we constantly measure the performance of keywords, ad copy, and landing pages to deliver constant improvement. We optimise bid strategy based on keyword performance, and perform regular evaluations to make sure that keywords are added to or removed from your campaign as necessary. We gather all of the performance data that we collect and digest it into monthly reports that include key items that help you understand the true ROI of your PPC efforts.

At Bravr we believe that PPC can be a great addition to a robust digital marketing strategy. Our PPC team has a proven ability to design and deploy campaigns that bolster your marketing efforts while driving you towards your business goals.

Bravr's experts build PPC campaigns that are optimized for volume and profit

Our approach to Campaign Setup

Once you’ve approved our PPC proposal, we’ll set you up with PPC accounts across the platforms that we’ve chosen together. If you’ve already got an account on a platform, we’ll work with you to manage it and ensure that it’s used in keeping with our PPC strategy.

At Bravr, we focus on the needs and expectations of our clients. We create your campaigns based on your business requirements, prioritising the generation of income at a fixed acquisition cost. This means you know exactly what to expect on a monthly basis and can allocate resources accordingly.

We will take the information gained in the research stage and apply it to your campaigns, creating campaigns that are highly targeted and effective. This includes tailoring your PPC activity based on the following criteria:

  • Date and Time
    Different audiences are receptive at different times. We’ll help you understand when the best time to show your ads is.
  • Location
    Certain campaigns benefit from a geographic focus. We identify this need and implement it where it makes sense.
  • Demographic
    We target your campaigns at those consumers who are most relevant to your brand and campaigns.
  • Device
    User behaviour changes depending on the device they’re using. We reflect this in your campaigns by serving appropriate ads to mobiles, computers, and tablets.


Once we’ve put a strategic framework in place, we ensure that it’s supported by an imaginative ad campaign that targets keywords effectively, getting your message across to your audience. We will create the following types of ads to ensure that you reach your target audience:

  • Brand Specific
    The ad will focus on your brand, your expertise, and your reputation.
  • Product Specific
    The ad will detail specific products or services, including promotional offers.
  • Geographic Specific
    The ad will reference specific locations, attempting to cater to users seeking products or services associated with a certain area.
  • Banner/Image
    The ad will use effective design to grab user’s attention as they browse websites within the Google Display Network.


We constantly analyse, review, and optimize your PPC campaign. This means constantly improving your keywords, ad copy, and landing pages to create a streamlined and effective user journey.

By focusing on the entire user journey, we can optimise your return on investment and create PPC campaigns that will continue to perform over long periods of time.

Put your Paid campaign in experienced hands

Effective Campaign Management

Google may be the world’s largest search engine, but advertising is their single largest source of revenue. There’s a reason for that – pay-per-click campaigns are one of the most reliable ways to generate web traffic, leads, and conversions. There’s no better time to put your brand in front of consumers than when they’re already searching for terms relevant to you, and pay-per-click campaigns accomplish just that. Unfortunately, many PPC campaigns are unsuccessful.

The key problem is that most companies suffer from poor pay-per-click campaign management. Your campaign is in constant competition with others, and without a rock-solid management strategy, you’ll outspend your revenue increases.

How does Bravr manage effective PPC campaigns?

An effective pay-per-click campaign puts the right advertisement in front of the right consumer at the right time. For that to happen, a PPC campaign has to be intelligently designed and optimised for success. Our PPC management strategy focuses on constant measurement, regular optimisation, and rigorous testing.

Measurement
Bravr’s PPC team closely monitors clients’ campaigns. We perform regular reviews of:

  • Keyword Performance
    We rank keywords by performance, and compare performance to the projections we developed during research. Tracking individual keyword performance and trends over time allows us to key in on those keywords that are driving the most traffic and the most revenue so that we can continually make the best use of your budget.

  • Optimisation
    We take the information that we gather during our regular monitoring and use it to make constant improvements to your campaign. There are often times when a simple change to your ad copy or keyword bidding rules can have a strong positive impact on the relevance of your traffic, conversion rates, and revenue growth. We look for these opportunities to improve and implement them constantly.

  • Testing
    While we use measured data to drive our ideas for improvement, no new effort is a sure thing until it’s been proven during testing. When we implement something new, we pay extremely close attention to how it performs versus historical trends. If a change doesn’t bring improvement, we go back to the drawing board until we find what works.


Bravr’s process requires a focus on alignment with consumer expectations. Pay-per-click is putting ads in front of consumers based on their search engine queries, so it’s important to develop ad copy, graphic design, and landing pages that align with other search results while standing out against them. Your campaign has to have appeal and resonate with your target audience, and your bidding framework has to be optimised to overcome the competition.

By combining our years of experience, critical analysis, constant optimisation, intelligent bid optimisation, and a clear understanding of client objectives, Bravr is able to offer a pay-per-click management service that is head and shoulders above any competitor.

Bravr will help you focus on these three areas with a targeted keyword strategy that’ll lead to fantastic results. We don’t believe in black hat techniques or gimmicks, focusing instead on transparency, intelligence, and optimisation.

Bravr's experts keep you moving forward with constant improvements to your PPC campaign.

PPC Optimisation

Bravr’s research experts perform in-depth analysis to develop a comprehensive list of keywords that’ll bring relevant and engaged traffic to your website.

Pay-Per-Click (PPC), or web-based advertising, is a fantastic way to drive traffic to your website. By displaying your ads on relevant platforms to targeted audiences, you can drive traffic with an accuracy and ROI that’s unmatched in any other digital marketing method.

Why PPC is Important to Your Business

PPC is unique among advertising methods because you’re only charged when someone clicks on your ads. Imagine a world where ads placed in newspapers that are never read are free- that’s the world you’re stepping into with PPC. It’s a key marketing model, and is used by hundreds of thousands of websites to drive traffic while an organic visitor base is built up. (Learn more about building organic traffic through our SEO offering.

Continued PPC optimisation

PPC is unique among advertising methods because you’re only charged when someone clicks on your ads. Imagine a world where ads placed in newspapers that are never read are free- that’s the world you’re stepping into with PPC. It’s a key marketing model, and is used by hundreds of thousands of websites to drive traffic while an organic visitor base is built up. (Learn more about building organic traffic through our SEO offering.

Why does PPC Optimisation Matter?

When you add pay-per-click to your marketing strategy, you’re stepping into the ring with your competitors to fight for visibility and traffic on very direct terms. When we develop a PPC strategy, we account for market conditions, user behaviour, and competitive landscape. All of those things change over time, and your strategy has to change with it. Otherwise, the competition will out-bid, out-focus, and out-earn you.

Here are the keys to our PPC Optimisation strategy:

Bid/ROI Management:

We drive towards a maximum return on your investment by constantly reviewing and adjusting your cost per click on high and low performing keywords. This allows us to reduce wastage and improve conversion rates by allocating your budget towards those keywords that are performing best for you.

Keyword Optimisation:

We review keyword performance and use the information we gather to remove or add keywords to your pay-per-click campaign on a regular basis. This process allows us to keep your campaign focused on keywords that your target audience are using regularly.


Ad Copy Creation & A/B Split Testing:

We constantly review the performance of our clients’ ads and develop new ones based on performance. By constantly testing new copy we can increase click-through and drive revenue increases for our clients.
Geographical Targeting: By focusing on a targeted geographic area, you can create a highly specialised campaign that boosts your ROI through extremely targeted keywords and limited competition. We use geographic targeting to keep you in front of your local audience on a regular basis.


Landing Page Optimisation:

Over time, your best performing designs can lose their edge against competitors desperate for your business. We constantly track how visitors interact with your landing pages, test new designs, and shift your traffic to lead page designs that drive conversions.

Bravr's advanced PPC tools help you keep a watchful eye on performance and returns.

Reporting and KPI's

An important part of our commitment to our clients is transparency. When you partner with Bravr, you trust us to put your money to work for you, and we want you to understand exactly what the return on your investment is.

It’s for that reason that we’ve developed a strict reporting standard for every pay-per-click campaign. We monitor your campaigns constantly in order to support our optimisation strategies. This means that we’re constantly on top of your campaign performance and returns.

Our comprehensive measurement, reporting, and analysis gives us the ability to provide clear feedback to our clients. We provide monthly reports by default to every client. These reports include those metrics that matter most to you, and allow you to clearly understand the ROI of our work on your behalf.

To effectively measure the success of your pay-per-click efforts, we first have to develop standards for success that meet your business needs. Your PPC campaigns can contribute to increased website traffic, brand awareness, and lead generation. We work with you to develop goals in each of these areas that align with your overall marketing strategy. This allows you to seamlessly integrate PPC into your marketing efforts.

With clear goals established, Bravr’s team can use our broad range of platforms and techniques to track the performance of your pay-per-click campaigns. We use tools such as conversion tracking software, thank you pages, and reporting dashboards to accurately account for every lead captured. We gather a vast array of data to give us a complete picture of how users interact with your campaign, allowing us to further optimise your PPC activity.

Our clients have listed our monthly reports as one of their top reasons for partnering with Bravr. Our reporting and KPIs give you an accurate and transparent view of your campaign performance, achievements, and opportunities for further improvement.

Need help with your Paid Campaign?

Whether its paid search or paid social campaigns, We provide a range of services from campaign setup, optimisation, management, reporting + analytics. If you aren’t sure what service you need, get in touch with our team and we can schedule a meeting to discuss further

Do you want to increase leads, sales, awareness through Paid advertising, but not sure where to start?

We offer a full range of PPC services spanning the entire user journey from top of the funnel brand awareness, to bottom of the funnel demand generation campaigns. 

Have a Google Ads campaign up and runing, but it isn’t performing as well as you expected? 

There are so many variables to play with from keyword, match type, audiences, devices, locations, ad copy, landing pages etc. 

With over two decades of experience, we’re in a great position to review + optimise your Paid Search campaigns. 

Your Paid media campaign require management to maximise traffic, leads and conversions. 

If you are looking to outsource your Paid/PPC management to a specialist, then get in touch with Bravr and we can talk you through several different options. 

 

Whether you chose to manage your paid/ppc campaign in house or through a digital agency like Bravr, its important that you have a solid grasp of the numbers. 

Understanding what is working and what isn’t, helps optimise your campaigns and generate a better return. 

With so many different metrics across platforms, it can be overwhelming. Through real-time dashboards, reports + one-to-one calls we can help turn your numbers into actionable insights. 

To boost or not to boost? Social Media platforms offer a wealth of paid advertising options to reach and engage users.

It’s important to target the right user and intent on the right platform. For example, relying on Facebook to generate leads for a B2B campaign might be better suited to  a more B2B orientated platform such as Linkedin. 

If you are a brand and Social is part of your digital marketing strategy, then its vital to ensure that your Paid Social campaigns are setup and managed with best practice in mind. 

Google may be the world’s most popular search engine, but advertising is its single largest source of revenue.

Google Ads (formerly Adwords) is one of the most effective ways to generate website traffic, leads and conversions.

Without effective management, you’ll outspend your revenue increases.

We are a certified Google Ads agency offering Google Ads management service.

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