PPC

Optimisation

Bravr’s experts keep you moving forward with constant improvements to your PPC campaign.

Pay Per Click Optimisation

Bravr’s research experts perform in-depth analysis to develop a comprehensive list of keywords that’ll bring relevant and engaged traffic to your website.

Pay-Per-Click (PPC), or web-based advertising, is a fantastic way to drive traffic to your website. By displaying your ads on relevant platforms to targeted audiences, you can drive traffic with an accuracy and ROI that’s unmatched in any other digital marketing method.

Why PPC is Important to Your Business

PPC is unique among advertising methods because you’re only charged when someone clicks on your ads. Imagine a world where ads placed in newspapers that are never read are free- that’s the world you’re stepping into with PPC. It’s a key marketing model, and is used by hundreds of thousands of websites to drive traffic while an organic visitor base is built up. (Learn more about building organic traffic through our SEO service).

Continued PPC Optimisation

The key to the ongoing success of your pay-per-click efforts is continued optimisation. At Bravr, we’ve built our reputation around constantly increasing the effectiveness of our clients’ marketing campaigns.

Why does PPC Optimisation Matter?

When you add pay-per-click to your marketing strategy, you’re stepping into the ring with your competitors to fight for visibility and traffic on very direct terms. When we develop a PPC strategy, we account for market conditions, user behaviour, and competitive landscape. All of those things change over time, and your strategy has to change with it. Otherwise, the competition will out-bid, out-focus, and out-earn you.

Our PPC OPTIMISATION STRATEGY

  • Bid/ROI Management:

    We drive towards a maximum return on your investment by constantly reviewing and adjusting your cost per click on high and low performing keywords. This allows us to reduce wastage and improve conversion rates by allocating your budget towards those keywords that are performing best for you.

  • Keyword Optimisation:

    We review keyword performance and use the information we gather to remove or add keywords to your pay-per-click campaign on a regular basis. This process allows us to keep your campaign focused on keywords that your target audience are using regularly.

  • Ad Copy Creation & A/B Split Testing:

    We constantly review the performance of our clients’ ads and develop new ones based on performance. By constantly testing new copy we can increase click-through and drive revenue increases for our clients.

  • Geographical Targeting:

    By focusing on a targeted geographic area, you can create a highly specialised campaign that boosts your ROI through extremely targeted keywords and limited competition. We use geographic targeting to keep you in front of your local audience on a regular basis.

  • Landing Page Optimisation:

    Over time, your best performing pages can lose their edge against competitors desperate for your business. We track how visitors interact with your landing pages, test new designs, and shift your traffic to lead page designs that drive conversions.

Since 2010, Bravr has worked with clients around the world to develop leading pay-per-click campaigns. Our clients have successfully leveraged PPC as part of a larger marketing strategy with the support of Bravr’s specialised team. When you go up against the competition, you need a partner with experience, expertise, and dedication. You need Bravr.

Need help with your Paid Campaign?

Whether its paid search or paid social campaigns, We provide a range of services from campaign setup, optimisation, management, reporting + analytics. If you aren’t sure what service you need, get in touch with our team and we can schedule a meeting to discuss further

Do you want to increase leads, sales, awareness through Paid advertising, but not sure where to start?

We offer a full range of PPC services spanning the entire user journey from top of the funnel brand awareness, to bottom of the funnel demand generation campaigns. 

Have a Google Ads campaign up and runing, but it isn’t performing as well as you expected? 

There are so many variables to play with from keyword, match type, audiences, devices, locations, ad copy, landing pages etc. 

With over two decades of experience, we’re in a great position to review + optimise your Paid Search campaigns. 

Your Paid media campaign require management to maximise traffic, leads and conversions. 

If you are looking to outsource your Paid/PPC management to a specialist, then get in touch with Bravr and we can talk you through several different options. 

 

Whether you chose to manage your paid/ppc campaign in house or through a digital agency like Bravr, its important that you have a solid grasp of the numbers. 

Understanding what is working and what isn’t, helps optimise your campaigns and generate a better return. 

With so many different metrics across platforms, it can be overwhelming. Through real-time dashboards, reports + one-to-one calls we can help turn your numbers into actionable insights. 

To boost or not to boost? Social Media platforms offer a wealth of paid advertising options to reach and engage users.

It’s important to target the right user and intent on the right platform. For example, relying on Facebook to generate leads for a B2B campaign might be better suited to  a more B2B orientated platform such as Linkedin. 

If you are a brand and Social is part of your digital marketing strategy, then its vital to ensure that your Paid Social campaigns are setup and managed with best practice in mind. 

Google may be the world’s most popular search engine, but advertising is its single largest source of revenue.

Google Ads (formerly Adwords) is one of the most effective ways to generate website traffic, leads and conversions.

Without effective management, you’ll outspend your revenue increases.

We are a certified Google Ads agency offering Google Ads management service.

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