Reporting and KPI's

Bravr’s advanced PPC tools help you keep a watchful eye on performance and returns

PPC Reporting & KPI’s

Every marketing effort is responsible for having a positive impact on revenue growth. Your PPC campaigns are a vital part of your website’s success, and when you partner with us you’ll want to know exactly how these campaigns are contributing to your results. We’ve developed a comprehensive KPI system that allows us to closely monitor your campaigns. 

While not every metric will matter (or make sense) to you, we’ve developed a reporting framework over the past decade that allows us to deliver a key set of metrics to you on a monthly basis so that you can see the correlation between your PPC campaign and your site’s traffic, conversions, and revenue.

Reporting Standards

An important part of our commitment to our clients is transparency. When you partner with Bravr, you trust us to put your money to work for you, and we want you to understand exactly what the return on your investment is.

It’s for that reason that we’ve developed a strict reporting standard for every pay-per-click campaign. We monitor your campaigns constantly in order to support our optimisation strategies. This means that we’re constantly on top of your campaign performance and returns.

Our comprehensive measurement, reporting, and analysis gives us the ability to provide clear feedback to our clients. We provide monthly reports by default to every client. These reports include those metrics that matter most to you, and allow you to clearly understand the ROI of our work on your behalf.

Success Metrics

To effectively measure the success of your pay-per-click efforts, we first have to develop standards for success that meet your business needs. Your PPC campaigns can contribute to increased website traffic, brand awareness, and lead generation. We work with you to develop goals in each of these areas that align with your overall marketing strategy. This allows you to seamlessly integrate PPC into your marketing efforts.

With clear goals established, Bravr’s team can use our broad range of platforms and techniques to track the performance of your pay-per-click campaigns. We use tools such as conversion tracking software, thank you pages, and reporting dashboards to accurately account for every lead captured. We gather a vast array of data to give us a complete picture of how users interact with your campaign, allowing us to further optimise your PPC activity.

Measurement & Reporting

Our clients have listed our monthly reports as one of their top reasons for partnering with Bravr. Our reporting and KPIs give you an accurate and transparent view of your campaign performance, achievements, and opportunities for further improvement.

If you’re looking for a partner to support your pay-per-click efforts that offers complete visibility, control, and alignment with your overall marketing strategy, get in touch with us today!

Need help with your Paid Campaign?

Whether its paid search or paid social campaigns, We provide a range of services from campaign setup, optimisation, management, reporting + analytics. If you aren’t sure what service you need, get in touch with our team and we can schedule a meeting to discuss further

Do you want to increase leads, sales, awareness through Paid advertising, but not sure where to start?

We offer a full range of PPC services spanning the entire user journey from top of the funnel brand awareness, to bottom of the funnel demand generation campaigns. 

Have a Google Ads campaign up and runing, but it isn’t performing as well as you expected? 

There are so many variables to play with from keyword, match type, audiences, devices, locations, ad copy, landing pages etc. 

With over two decades of experience, we’re in a great position to review + optimise your Paid Search campaigns. 

Your Paid media campaign require management to maximise traffic, leads and conversions. 

If you are looking to outsource your Paid/PPC management to a specialist, then get in touch with Bravr and we can talk you through several different options. 


Whether you chose to manage your paid/ppc campaign in house or through a digital agency like Bravr, its important that you have a solid grasp of the numbers. 

Understanding what is working and what isn’t, helps optimise your campaigns and generate a better return. 

With so many different metrics across platforms, it can be overwhelming. Through real-time dashboards, reports + one-to-one calls we can help turn your numbers into actionable insights. 

To boost or not to boost? Social Media platforms offer a wealth of paid advertising options to reach and engage users.

It’s important to target the right user and intent on the right platform. For example, relying on Facebook to generate leads for a B2B campaign might be better suited to  a more B2B orientated platform such as Linkedin. 

If you are a brand and Social is part of your digital marketing strategy, then its vital to ensure that your Paid Social campaigns are setup and managed with best practice in mind. 

Google may be the world’s most popular search engine, but advertising is its single largest source of revenue.

Google Ads (formerly Adwords) is one of the most effective ways to generate website traffic, leads and conversions.

Without effective management, you’ll outspend your revenue increases.

We are a certified Google Ads agency offering Google Ads management service.

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