What is Pay-Per-Click (PPC) Advertising?
Pay-Per-Click (PPC), or web-based advertising, is a fantastic way to drive traffic to your website. By displaying your ads on relevant platforms to targeted audiences, you can drive traffic with an accuracy and ROI that’s unmatched in any other digital marketing method.
Paid Search: Essentially, this is when a customer searches for something through a search engine, such as Google or Bing, and your ad shows up at the top of the search results, catching the user’s attention. If you’re promoting a product, it can also appear on Google Shopping.
Display: This refers to image or text ads on 3rd party websites, usually in the sidebars.
Remarketing: Think of this as converting window shoppers into customers. Remarketing allows you to target people who have already been to your website, remind them of a product they viewed and encourage them to buy it.
With PPC you are only charged when someone clicks on your ad, and you can control how much you want to spend per click.
Why is PPC is Important to Your Business?
If you’re low on search engine rankings and want instant visibility – then PPC is a great option for you. Paired up with a custom SEO strategy, you will be unbeatable!
PPC is unique among advertising methods because you’re only charged when someone clicks on your ads. Imagine a world where if no one read your newspaper ad, it would be free for you to write – that’s the world you’re stepping into with PPC. You decide where to place your ads, who sees them and even how much you want to pay for a click.
Why Use Bravr’s Paid Search Offering?
- Bravr is an Adwords Certified Partner with exclusive access to advanced PPC tools.
- We manage your campaigns manually, so if we see that something isn’t performing well, we will adjust accordingly.
- We guarantee tight budget control and daily optimisation of bids, keywords, placements, and more.
- We stand by our promise to be honest and transparent while focusing on tangible, measurable results.
- To us, you’re not just another number, we take care of our clients like they’re family, so we genuinely want your business to succeed.
An example of Bravr’s Outstanding Results
Case Study: Mexico’s Largest Private Healthcare Network
After working with the client to develop a focused Pay-Per-Click advertising strategy, Bravr was able to directly contribute to $2.5 million in revenue using a budget of $1 million. We accomplished this by using PPC to effectively reach a targeted audience with tailored messages while maintaining brand consistency and integrating the campaign with wider marketing initiatives.
Want to know more?
To find out if Pay-Per-Click advertising is the best way to reach your goals – speak with one of our experts today. At Bravr, we pride ourselves on transparency, honesty, and being a reliable source of digital marketing knowledge. We’ll help you review your current strategy and goals and decide if a PPC campaign is a wise addition to your marketing strategy.