PPC Our Approach
Way back in 2002, pay per click advertising revolutionised digital marketing for everyone. Prior to the pay per click model’s introduction, brands were typically charged per thousand impressions, regardless of how much traffic the ad actually drove to the brand’s site. Pay per click is a much more efficiency-focused model, with advertising brands only paying when a prospect clicks on an ad. This means that your digital advertising budget is spent on actual visits to your website rather than a passive impression on someone else’s.
At Bravr, we focus on using PPC as a major source of highly targeted website traffic. We combine effective research, focused campaign design, and constant optimisation to make sure your PPC budget goes towards measurable results. We’ve quietly become London’s premier PPC marketing agency, and have partnered with clients as far as Asia and South America to drive millions in revenue using PPC advertising.
Our PPC approach starts with thorough research. With PPC, you need to target the right audience with the right message at the right time. We take the time to understand your business, your brand, and your products so that we can precisely identify your target market. Once we’ve done that, we use advanced PPC tools to build a report on their search habits, including specific search terms, volume, and current competitive results. This research sets the stage for success in the next stage- campaign design.
Remember what we said about the right message at the right time? That’s where campaign design comes in. We use the information we gathered in the research stage to develop a focused set of keywords for your campaign. These keywords will be a mix of long and short tail terms with a sufficient volume of traffic relevant to your brand and products. That’s our target audience for the campaign. Then, we set to work developing ad copy and landing pages that bridge the gap between the user’s original search and your brand. We make sure that the ad copy catches the target’s eye, and that the landing page quickly communicates the value your brand offers and entices the visitor to engage further.
Once we’ve got a live campaign running, we kick things into overdrive with our measurement, optimisation, and reporting system. We monitor your keyword performance and conversions, and use the information we gather to constantly improve your campaign through better bid rules, more effective ad copy, and improved landing pages. We keep you in the loop with fully customised reports that make it easy for you to see the results of your PPC efforts.
Pay per click advertising is a great way to quickly drive a high volume of traffic to your website. In today’s digital market, it’s not a question of if you can benefit from PPC, but when you’ll take advantage of the opportunity. The PPC team here at Bravr has a proven record of successful campaigns for clients around the world. If you’re looking to boost your website traffic and add leads to your marketing funnel, consider partnering with the experts at Bravr.