PPC Reporting & KPI’s
Every marketing effort is responsible for having a positive impact on revenue growth. Your PPC campaigns are a vital part of your website’s success, and when you partner with us you’ll want to know exactly how these campaigns are contributing to your results. We’ve developed a comprehensive KPI system that allows us to closely monitor your campaigns. While not every metric will matter (or make sense) to you, we’ve developed a reporting framework over the past decade that allows us to deliver a key set of metrics to you on a monthly basis so that you can see the correlation between your PPC campaign and your site’s traffic, conversions, and revenue.