PPC STRATEGY

Clients around the world have leveraged our pay-per-click expertise to create campaigns with strategic design and alignment with overall marketing strategies. We specialise in campaign design that accounts for user behaviour, competitive pressure, and brand reputation to develop an approach that maximizes ROI and campaign effectiveness.

Our strategy is based on a focus on marketing alignment and data-driven optimisation. We work with our clients to develop PPC campaigns that support overall marketing strategies and business goals. Once campaigns are deployed, we work constantly to keep your campaign profitable and competitive, and keep you informed with a robust reporting strategy.

PPC OPTIMISATION

Your competitors are constantly seeking to find an edge against you. We battle that pressure by constantly measuring campaign performance and developing improvements. We keep you at the head of the pack by adjusting your bid strategy, optimising your keyword list, tweaking your landing pages, and performing constant split testing to keep your campaign moving forward.

Bid & ROI management allows us to review and adjust your cost per click on each of your keywords based on performance. In doing so, we can keep your budget focused on the keywords that are working best for you.

Constant keyword optimisation is a core part of our strategy. We constantly track keyword performance, user activity, and competitor activity to add or remove keywords and keep your campaign ROI maximised.

We use an innovative suite of behaviour tracking software to monitor how users interact with your landing pages. We constantly make changes and release new designs through A/B split testing, keeping what works and discarding what doesn’t. This allows us to constantly iterate on your current design with a focus on improvement.

These and other optimisation strategies help you maintain a pay-per-click campaign that drives brand awareness and revenue.

PPC REPORTING & KPIS

When you choose us as your digital marketing partner, you’re trusting us with your budget and future. We work with you to develop campaign goals that align with your overall strategy and business goals. We monitor progress towards these goals around the clock, and deliver customised reports to you each month. We constantly track how competitors and users interact with your search terms, ad copy, and landing pages. We use this information in our optimisation efforts, and deliver it to you in a manner that’s easy to understand and digest.