PPC Strategy
An effective pay-per-click campaign puts the right advertisement in front of the right consumer at the right time. For that to happen, a PPC campaign has to be intelligently designed and optimized for success.
Bravr’s process begins with a focus on alignment with consumer expectations. Pay-per-click is putting ads in front of consumers based on their search engine queries, so it’s important to develop ad copy, graphic design, and landing pages that align with other search results while standing out against them. Your campaign has to have appeal and resonate with your target audience, and your bidding framework has to be optimised to overcome the competition.
By combining our years of experience, critical analysis, constant optimisation, intelligent bid optimisation, and a clear understanding of client objectives, Bravr is able to offer a pay-per-click management service that is head and shoulders above any competitor.
Our PPC strategy is broken down into distinct phases which we’ve developed over years of working with clients around the world. While each client and campaign is unique, our overall ppc strategy is reliable and profitable for our clients.
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The first step in creating a successful PPC campaign is research. We dive deep into things to gain a clear understanding of your business, brand, audience, and competition. This allows us to create a truly effective PPC campaign that delivers traffic, conversions, and profitability.
This process involves gaining a comprehensive understanding of the following:
- How a visitor progresses through your website during a typical visit
- Average Lifetime Value (LTV) of each of your customers
- Your target audience
- Your average conversion rate at each stage of the marketing funnel, and from top-level awareness to paid conversions.
We use this information in the second phase of our PPC strategy, campaign design.
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When we design a PPC campaign, we focus on using our research to develop a campaign that is highly targeted and specialised. Our focus is on aligning your campaign with your overall business goals and marketing efforts to deliver measurable results to your bottom line.
We work with you to design and build every aspect of your PPC campaign, including:
- Keyword lists
- Ad copy
- Landing pages
- Success metrics
A well-designed PPC campaign is ready for the next phase of our strategy, which focuses on optimisation.
Once we’ve deployed a pay-per-click campaign on behalf of a client, we constantly measure the performance of keywords, ad copy, and landing pages to deliver constant improvement. We optimise bid strategy based on keyword performance, and perform regular evaluations to make sure that keywords are added to or removed from your campaign as necessary. We gather all of the performance data that we collect and digest it into monthly reports that include key items that help you understand the true ROI of your PPC efforts.
At Bravr we believe that PPC can be a great addition to a robust digital marketing strategy. Our PPC team has a proven ability to design and deploy campaigns that bolster your marketing efforts while driving you towards your business goals.
Interested in learning about our PPC keyword research?
