What is Schema?

By September 24, 2014Knowledge Base

Schema mark-up is a type of personalised meta data that creates rich snippets that is displayed on Googles search rankings. Not many websites use this but is essential to gain additional traffic to your website.

When structured and implemented properly, Schema has the power to display dates, opening times and other crucial information about your business. It is also used to help tell search engines additional information about your website, telling them what your information means, not just what it says.

It can be customised to showcase the best features of any business covering many industries including:

  • Businesses
  • Restaurants
  • Reviews & Ratings
  • Articles & Blogs
  • Events
  • Software applications
  • Online products

Here at Bravr, we use this to help you dominate the search rankings. With our bespoke SEO strategies, we optimise your Schema to enable you to get the best user ability for your website.