A clear indicator of a solid SEO strategy is when a company’s website dominates the results for searches for their branded terms. This indicates that your brand is becoming more recognisable online.
Over the past several years, searches performed through an HTTPS URL have made it increasingly difficult to track individual keyword performance. In order to continue to tie SEO efforts to revenue, we’ve expanded our metrics to the following KPIs:
While we’ve always monitored sessions as a measure of volume, we now track pageviews to further understand how users progress through your website. We establish targets for each client for a ratio of pageviews to sessions. We keep a close eye on your users flow report as well, which helps us understand which pages users leave your site from, and which pages are the most popular. This data can prove useful outside of SEO, such as in your content marketing strategy.