SEO Audit

Our 200 Point SEO Audit has been developed over many years of auditing websites and managing SEO website migrations. 

SEO Audit

Search engines rank websites and deliver them to users through search results. This makes it extremely easy for users to find pages and content that’s relevant to their immediate needs without a significant expenditure of time or effort. Search engines make all of this possible through a process known as indexing.

When a search engine indexes your site, their system attempts to crawl through every page of your site and use information from your pages to create a database entry representing your website and your content. This entry contains more than 200 individual metrics, and is what search engines use to decide which results to return for a given search, and the order in which to display them.

These complex search engine algorithms that are used to rank websites are kept under wraps by each search engine. Search engines themselves compartmentalise different components of their algorithm within their organisations and are run by different teams. 

An SEO Audit is the first step to any SEO engagement with Bravr. With over 20 years experience in SEO  working for websites across different industries, we’ve developed an SEO audit process to thoroughly examine sites.

SEO site audits are either as one-off project to audit less experience internal SEO resources, or as part of a longer term SEO retainer to help you formulate an SEO roadmap and strategy.

Our technical SEO audits are typically delivered as a document with explanations as to each of our findings, and unlike other SEO agencies we provide suggested solutions your developers. Having an SEO audit which is just a list of problems doesn’t help you solve your problems. 

We work with you and your team to implement solutions to issues raised in the audit. Depending on how you are setup with (i) internal development resources, (ii) third-party web development agency  or (iii) we can implement for you.

In each case what you can expect is a very detailed audit, which will not only highlight any issues you are having, it will highlight opportunities with prioritisation and difficulty to implement. 



With our grassroots coming from web development, we understand that building a website thats great for users may not always be great for search engines. We’re able to not only identify issues and quick technical SEO wins, we can support implementation of solutions and/or compromises for best practice SEO without negatively impacting user experience. 

There isn’t a global standard for website design, meaning there are hundreds of thousands of unique websites. While a great CMS simplifies creating an aesthetically pleasing website, few platforms make it easy “out of the box” for search engines to index pages and content.

As part of our SEO audit, a lot of time and energy is spent on the technical aspects of the site, this underpins the entire site much like a foundation for your home. We have to ensure the site meets our minimum best practices technically speaking.

  • XML Sitemap

  • Href Lang

  • Canonical

  • JS vs HTML Rendering

  • Pagespeed

  • Core Web Vitals

  • Structured Data

  • SSL Cert

  • Server Response

  • Source Code Quality

  • Robots.txt

  • Broken Links

  • Responsive

On Page Optimisation (Relevance)

This is commonly how people understand SEO as the “content on a web page” in reality SEO is so much more.

On page optimisation is a critical component to any SEO campaign, through on page SEO optimisation we help search engines understand your content. 

Our SEO audit process will check through the commonly used On Page Optimisation factors such as the content, Meta Titles, Meta Descriptions, readability on a page by page basis. 

We’ll highlight any issues with your on-page SEO in our SEO audit.

  • Content

  • Meta Titles

  • Meta Descriptions

  • Keyword Strategy

  • ALT Text

  • Readability

  • E.A.T.

  • Intent

  • URL

  • Update frequency

Internal Linking (Navigation / Architecture)

The hierarchy of your website from an SEO perspective is very important. For larger sites with thousands of pages even more so.

Both the placement of links and the anchor text are also important. For example if your site uses the classic “read more” as the only internal link to a deeper URL text then this isn’t ideal from an SEO perspective. 

Often the most key pages are at the bottom of your hierarchy several clicks from the homepage, we’ll review your internal linking and make suggestions to surface money pages buried in your sites architecture. 

Our SEO audit reviews your sites internal linking and hierarchy, highlighting both problems and opportunities to improve internal linking. 

  • Website Structure

  • Contextual Links

  • rel=attribute

  • Link equity distribution

  • Hub/Spoke Strategy

  • Click Depth

  • Orphaned Pages


As part of an SEO audit we review your websites authority using industry leading SEO tools Ahrefs, SEMRush and Moz

So whilst the scoring systems used by Ahrefs, SemRush and Moz do not have a direct impact on your ranking in Google, it does provide guidance and insights when comparing your site vs competitors. 

We’ll compare your websites authority vs competitors and provide insights on strategies to increase your authority through programmes link SEO link Building

  • Authority (DR/DA)

  • Velocity

  • Referring Domains

  • Backlinks

  • Dofollow / Nofollow

  • Topical Relevance

  • Trust

Hire an SEO Pro

SEO Audit

If you are interested in a detailed SEO Audit of your website, please get in touch with the team and we’ll setup a call to run through your requirements. 

If you don’t need a complete audit, but require some of our time to review a specific problem, or ad-hoc support for an SEO migration, then please contact us. 


from £90

Perfectly suited when you want quick advice from an SEO Pro, or need some top level strategic direction. 

Complete Audit

from £2000

Our most popular service, we’ll setup a call to discuss your requirements and build an SEO package which suits your needs best. 

Need help with your SEO?

Bravr’s professional SEO services are perfect for companies in London looking for local SEO companies, or for companies around the world looking to establish or improve their digital marketing strategies. Our SEO services have driven clients to the top of search results, and have earned perfect 100% ratings in independent audits.

Bravr is ready to help whether you’re looking to outsource your SEO to a partner or augment your internal team. 

Our SEO consultants can help you perform research, build your strategy, or improve your current efforts.

Keyword research is the foundation of any great SEO strategy. We develop highly relevant keyword lists that are in sync with what your target audience is searching for. 

An effective keyword strategy is the core of any successful SEO strategy. 

Link Building provides high quality dofollow links from authorative domains with ranking keywords.

Each link is hand built through content placement/PR style activity working with top publishers in your sector. 

Inbound links are linked to authority, and without a strong authority your website won’t rank. 

Need help with the more technical aspects of SEO, such as URL optimisation or creating a proper sitemap? Our in-house team of SEO Pros’ can make sure your site loads quickly, works well across devices, and is crawler friendly.

Bravr provide bespoke packages based on your exact needs, removing anything that is superflour or won’t “move the needle”.

If you are interested in learning about the art and science behind SEO, our friendly Director Shahin Fard has been optimising sites for 19 years! He offers 1-2-1 training on SEO or in a class room setting. Once you get Shahin going, its hard to find the off switch! he knows his stuff and is passionate about SEO. 

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