SEO

SEO Training

SEO training is a great way to improve your websites visibility and organic traffic. SEO is constantly changing, so its important to stay up to date with the latest best practices. 

SEO Training

Our SEO training was born from our clients requesting our team to provide training for internal teams.

We split our SEO training into five main areas outlined below:

On Page Optimisation (Relevance)

Our On page optimisation SEO training starts with keyword research. Keyword Research is the process by which we research popular search terms people type into search engines like Google and Bing. Often what we assume are keywords used by users, can in reality be very different and surprising!

This is the first step for any newbie to SEO to understand how to perform keyword research using tools available such as Keyword PlannerKeyword Magic Tool and Keyword Explorer.

Once you’ve grasped SEO Keyword Research we move on to how we use keyword research to create a keyword strategy. We talk through how to map keywords to individal webpages and then how we strategically use keywords in meta titles, descriptions, headings and content without affecting readability.

On Page SEO Areas we cover:

  • Content

  • Meta Titles

  • Meta Descriptions

  • Keyword Strategy

  • ALT Text

  • Readability

Technical SEO

Our Technical SEO training provides you with a greater understanding of how search engines crawl and index your content, and what technical SEO factors are key. 

We’ll run through SEO tools like Screaming Frog, Ahrefs Site Audit and SemRush Site AuditWe’ll talk through the “results” what they mean and how we address common technical SEO challenges. 

We’ll discuss metrics from Pagespeed Insights and tools to improve Core web vitals like the Cumulative Layout Shift Debugger

We work at your pace and use real world examples to gain a stronger understanding of Technical SEO. 

Technical SEO Areas we cover:

  • XML Sitemap

  • Href Lang

  • Canonical

  • JS vs HTML Rendering

  • Pagespeed

  • Core Web Vitals

  • Structured Data

  • SSL Cert

  • Server Response

  • Source Code Quality

  • Robots.txt

  • Broken Links

  • Responsive

Internal Linking and Site Hierarchy

In this section of our SEO training we talk about site structure, page authority and how link equity is distrubuted amongst your pages.

We’ll run through the two main types of links (navigational and contextual) and when to use them.

We’ll talk about orphaned pages, how to detect them and how to fix them. 

 

Internal Linking areas we cover:

  • Website Structure

  • Contextual Links

  • rel=attribute

  • Link equity distribution

  • Hub/Spoke Strategy

  • Click Depth

  • Orphaned Pages

Hire an SEO Pro

SEO Training

With 20+ years SEO experience our SEO training course is run by the Founder, Shahin Fard.

Shahin explains SEO using plain english, badly drawn diagrams on whiteboards (he’s no artist)  metaphors and real life examples to explain the more challenging areas of SEO. 

Shahin has provided SEO training for individuals and in group/classroom settings at your place of work. 

1-2-1 Training

£90 per hour

We provide 1-2-1 training for busy marketeers who don’t have time to attend coursing but can spare a few hours each week to brush up on their SEO knowledge. 

Bespoke SEO Training

We understand that everyone’s knowledge and expertise in SEO will be different. We build a custom SEO training around your SEO skills and knowledge. 

Need help with your SEO?

Bravr’s professional SEO services are perfect for companies in London looking for local SEO companies, or for companies around the world looking to establish or improve their digital marketing strategies. Our SEO services have driven clients to the top of search results, and have earned perfect 100% ratings in independent audits.

Bravr is ready to help whether you’re looking to outsource your SEO to a partner or augment your internal team. 

Our SEO consultants can help you perform research, build your strategy, or improve your current efforts.

Keyword research is the foundation of any great SEO strategy. We develop highly relevant keyword lists that are in sync with what your target audience is searching for. 

An effective keyword strategy is the core of any successful SEO strategy. 

Link Building provides high quality dofollow links from authorative domains with ranking keywords.

Each link is hand built through content placement/PR style activity working with top publishers in your sector. 

Inbound links are linked to authority, and without a strong authority your website won’t rank. 

Need help with the more technical aspects of SEO, such as URL optimisation or creating a proper sitemap? Our in-house team of SEO Pros’ can make sure your site loads quickly, works well across devices, and is crawler friendly.

Bravr provide bespoke packages based on your exact needs, removing anything that is superflour or won’t “move the needle”.

If you are interested in learning about the art and science behind SEO, our friendly Director Shahin Fard has been optimising sites for 19 years! He offers 1-2-1 training on SEO or in a class room setting. Once you get Shahin going, its hard to find the off switch! he knows his stuff and is passionate about SEO. 

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