Social Media Campaigns
Consumers spend more time on social media platforms than they do on any other app or website. If the age-old marketing principle of “go where your audience is” holds true, then social media is the 21st century’s most lucrative marketing opportunity, and it’s not a close race.
The top social media platforms have each launched full-featured advertising programs, allowing brands to engage users with targeted advertisements in feeds and timelines. Smart brands are also reaping the benefits of earned social media impressions by cultivating their brands on relevant platforms.