Content marketing is one of the core elements of a successful digital marketing strategy, with global spend in the hundreds of billions each year. Luckily for your marketing budget, you can use your content across several channels as part of your social media strategy.
When you leverage content as part of your social media strategy, there are a few variables that you must account for:
The competition for attention on social media is fierce. Twitter sees over 300,000 new posts every minute, and photo-sharing service Instagram boasts over 30 billion photos. This means that you’ll have to be extremely concise and targeted with your content titles and topics.
Most social media use occurs on a mobile device, so you’ll have to make sure that your content plays well with phones and tablets. You’ll also need to make sure that your content loads and displays well on low-speed internet connections. Mobile experiences represent an entirely different set of opportunities and challenges than desktop browsers, and you’ll need to account for this when you’re preparing content for social media.
While the primary focus of content placed on a website is often to capture an email or lead information, social media opens up an entirely new world of possibilities. Due to the social focus of the platforms, you can place a much higher emphasis on the contribution that each piece of content makes to your viral coefficient.
Not all social platforms serve the same audience or purpose, and you’ll have to account for that when you’re designing and promoting content. A technical white paper might work well with the professional audience on LinkedIn, while an entertaining video fits in well with the casual atmosphere on Facebook.
Bravr’s content team specialises in creating content for social media, and promoting that content effectively. We can work with you to develop content specifically for your social channels, optimise existing content for social media, or even find third-party content for cross-promotion.
When it comes time to post and promote, we kick it into overdrive with well-tested strategies that have been proven to have a positive impact on sales and engagement efforts. We develop an evergreen strategy for each piece of content, allowing the same content to have an impact on your growth again and again. We also develop response strategies that allow us to use content in strategic situations to address concerns, aid users, and drive conversions.
If you want to build a cohesive content strategy that takes advantage of social media, Bravr’s content creation and promotion team is here to help. We’ll help you overcome challenges like crowded feeds, mobile users, and segmented user bases to reach your business goals.
