The competition for attention on social media is fierce. Twitter sees over 300,000 new posts every minute, and photo-sharing service Instagram boasts over 30 billion photos. This means that you’ll have to be extremely concise and targeted with your content titles and topics.
Most social media use occurs on a mobile device, so you’ll have to make sure that your content plays well with phones and tablets. You’ll also need to make sure that your content loads and displays well on low-speed internet connections. Mobile experiences represent an entirely different set of opportunities and challenges than desktop browsers, and you’ll need to account for this when you’re preparing content for social media.
While the primary focus of content placed on a website is often to capture an email or lead information, social media opens up an entirely new world of possibilities. Due to the social focus of the platforms, you can place a much higher emphasis on the contribution that each piece of content makes to your viral coefficient.