The importance of Paid Social


A paid social strategy is now considered a conrnerstone of succesful social media marketing today. You can be posting the best content on your feed, at the right time and have loads of followers, but there is one thing missing from this strategy. At Bravr we are firm believers, and have the research to back up our beliefs that a little bit of money will get you a long way. Done correctly, paid social is your business’s most promising option in drawing a new audience. The key is to understand the various options and plan your strategy accordingly. Something that Bravr are experts in.

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Over 50% of B2B marketers rank social media as a ‘very’ or ‘somewhat’ low cost ad option.

(Hootsuite, 2016)

Bravr supports clients’ social media campaigns through effective planning, execution, and measurement.

There are hundreds of ways to create, manage and optimise a campaign. But ultimately, it comes down to your own goals and KPIs as a business. Bravr are experts in creating adverts on a variety of platforms including Facebook, Twitter, Instagram Linkedin and Pinterest. In addition, based on your KPI, Bravr will create an advert that will help you acheive your goal. From Lead Generation forms, page likes, traffic, engagement or re-marketing, our experts are on hand to help.

Not sure what you’re looking for? Or maybe you’re unsure on how much to spend? Bravr’s experts are happy to chat and advise on the best strategy and the best budget for your desired outcome.

What Bravr do:

  • Bravr tailor paid social campaigns to the clients KPIs. Whether your main aim is to grow your following, gain leads, drive traffic or sell.
  • Our experts will create the content, advert text, set audience targeting, manage CPCs and constantly monitor.
  • Where needed, Bravr’s experts will design and build you a landing page dedicated to achieving success.
  • Bravr will build and optimise campaigns for you on a daily basis to help make your money go further.
  • The team will always ensure that you, as the client are always in the loop, we report on all activity including changes while also being proactive and suggesting new ways of advertising.
  • With this sector constantly changing the way they operate, Bravr’s team of experts are always learning and researching the new changes.

When you consider using social media campaigns to improve your marketing results, consider the experts at Bravr.