Social Media Reporting & KPIs
You can’t run a business without understanding the impact that your budget is having on your bottom line. At Bravr, we focus on metrics that matter. Metrics that matter are measurable KPIs, which help you understand how your investment in a platform, campaign, or strategy affects your revenue growth. If a metric doesn’t help you understand your ROI we won’t waste your time with it.
When it comes to social media, measurement can be especially difficult. On your website, traffic, bounce rates, and conversions all help you understand how your copy and content is performing. You don’t have that luxury with social media. You also have to account for the fact that social media efforts are often targeted at multiple goals, some of which are long term or difficult to quantify.
Bravr’s social media team has been using cutting edge tools and insights to help brands measure social media ROI for over a decade.