SS&C (NASDAQ: SSNC) is a leading provider of cloud-based services and software for the global financial services industry. SS&C have offices in North America, Europe, Asia and Australia.
SS&C provide software technology for the financial services industry across fund administration, insurance, pensions, asset and wealth management.
SS&C’s social media service was “home-grown” requiring a professional service representative of the brand world-renown for its best-in-class financial software technology.
SS&C’s social media was infrequent, it was not aligned with SS&C’s wider marketing campaigns. SS&C’s social media required a consistent style and tone of voice, images needed to be produced professionally, and their followers required nurturing and engagement. Overall, the social media didn’t reflect positively on the brand.
Bravr’s social media team set up a meeting with SS&C to understand the client’s requirements and to establish their objectives. Subsequently, Bravr took on board their requirements and developed a social media strategy. Once the client had agreed on the strategy, Bravr began implementing it. Bravr set up weekly meeting calls with SS&C to ensure that the social media activity was aligned with the client’s marketing campaigns. Having regular communication with SS&C, Bravr’s social media team ensures that content is as near to real-time as possible. Additionally, Bravr continues to share recommendations with SS&C’s marketing team, so as to enhance Bravr’s social media service offering. Bravr’s social media team continuously track all social media activity; with this, Bravr provide SS&C with weekly and monthly social media reports.
Bravr’s social media activity for SS&C involves branded images with every post, event coverage, live tweeting, employee news, promotion of press studies, whitepapers, blogs, ebriefings and case studies, along with links to SS&C news stories and articles on third-party websites.
Having worked alongside SS&C, Bravr have significantly grown SS&C’s online presence and have developed SS&C’s social media to convey a strong heritage. Since working with Bravr, SS&C’s Twitter followers have grown by 153%, LinkedIn followers have grown by 102% and Facebook fans have increased by 52%.
