Despite the obvious challenges, here at Bravr we believe in the Travangelo site and devised a digital marketing strategy to compete with the market leaders on a fraction of the budget.
The first solution was to conduct in-depth keyword research to identify any potential quick wins. Our keyword research involved investigating over 60,000 keywords and prioritising them based partly on the client’s preferences, keyword difficulty and potential probability.
We also identified flight routes for which major competitors were not optimising. We analysed all flight destinations from UK airports in order to determine which pages and content we needed create. This exercise alone resulted in Bravr creating over 1,500 flight routes pages from UK airports.
Bravr also worked with the Travangelo team to create compelling content in the form of in-depth travel guides to help visitors find their dream holiday destination.
Bravr also continue to create content and conduct blogger outreach to secure Travangelo coverage on a wide variety of travel platforms and publications.