Case Studies

OUR WORK

A selection of case studies from clients.

MOTION RECRUITMENT

We at Bravr had worked with some of the exec team at Motion Recruitment previously. So, when they wanted to tackle their problem of reaching the right candidates with their opportunities, they knew that we were the right people for the job.
About
The Challenge
Our Solution
The Result
With five Talent Service centres, and more than seventy recruitment teams, Motion Recruitment is a leading force in tech recruitment across North America. Having responded to the surge in need for tech talent, they pride themselves in breaking geographical and metaphorical boundaries to match the right person to the right job. 

A host of specialised services in key market areas allow them to offer an unrivalled service. Motion Recruitment’s contagious passion for tech recruiting is clear in everything they do, and they most certainly deserve a digital presence that represents it.
For a recruiter working in a fast-paced industry, it is more important than ever to be proactive, and not just reactive. Motion Recruitment had the quality of service and the carefully curated talent base, but they realised that they were missing opportunities to be seen by a diverse range of audiences. Their primary challenge was that they didn’t have the visibility that they needed – or deserved- on Google Jobs; something that is vital for candidate recruitment, particularly in the recruitment industry.

Whilst Motion Recruitment are undoubtedly leading tech recruiters, they recognised that they would benefit from mentoring and support in SEO, which is where we came in. At Bravr, we nurture partnerships with our clients and generally seek to work together in the longer term. Following the success of our initial contract, our partnership with Motion has consolidated; Bravr is now a key stakeholder in the organisation's SEO, with responsibility for major decisions relating to the channel.

We also work with other brands that are owned by or linked to the organisation, bringing cohesive, reliable services when they need them and providing insights on their mergers and acquisitions.
As always, the first thing we did was to stand back, examine the problem and undertake a full audit before creating a strategy and implementing solutions. After taking the time to identify the underlying technical issues that meant that the client was not visible in Google Jobs, we determined an appropriate course of action which saw quick and impressive improvements in organic traffic.

When it came to longer term SEO and analytics, we designed additional layer of reporting and analytics and built bespoke reporting dashboards. These not only to give the team at Motion clarity on performance across SEO channels, but it gives us the ability to keep an eye on the channels, monitoring performance and reviewing activities as things change.
Working with Motionrecruitment we've seen an 98% increase in Organic traffic YOY, and a substantial increase in goal completions (numbers are subject to NDA).

OXFORD ONLINE PHARMACY

As a third-generation pharmacy, Oxford Online Pharmacy has evolved with the industry. When faced with the challenge of getting noticed in the fiercely competitive digital space, they approached Bravr to help them to find a solution.

About
The Challenge
Our Solution
The Result
Oxford Online Pharmacy offers online prescription and over the counter drugs with advice from medical professionals. Today, the pharmacy offers one of the largest ranges of treatments for key indications while retaining the values and level of customer service that made their parent company popular to patrons nearly 100 years ago. 

This unique combination of effective care and advice combined with a potential 24-hour turnaround on prescriptions make the pharmacy a natural first choice for people looking for convenience and discretion, without compromising on quality of care.
When Oxford Online Pharmacy approached us, they had worked with a number of other SEO agencies, none of which had made a positive impact on their positioning, just a negative impact on their cashflow.

Considering Pharmacy is one of the most competitive online industries, they needed a company with strong expertise to improving their positioning. Their base requirement was to increase Organic traffic that converted to sales.

The term "online pharmacy" was key for them as a business, being top of the funnel and a popular term for customers looking for products and services that Oxford Online Pharmacy offer.
After our initial audit, we created an SEO roadmap that incorporated on page optimisation, technical SEO, internal linking, link building and site improvements. 

Bi-weekly meetings meant that we were fully aware of the changing challenges and fluctuations in performance, that are so characteristic of the industry. 

We continually review and revise our recommendations as we gain a deeper understanding of how the website performs in search engines, as well as how customers interact with the site; this includes an ongoing review of product descriptions and placements to make it easier for customers to navigate through the site, view and – most importantly – buy, the right products for them. 
(Awaiting approval from client)

CRESTRON

In 2015, Crestron EMEA approached Bravr initially to provide a social media strategy. Impressed with the strategy, Crestron selected Bravr as their digital marketing agency to provide Social Media service, with the core aim to increase Crestron’s awareness, reach and engagement.

About
The Challenge
Our Solution
The Result
Crestron are the world leaders of smart home technology, home automation and lighting control systems. With over 40 years experience of providing the ultimate technology lifestyle for homes, offices, schools, hospitals, hotels and more, they are market leaders with a global presence, offices and distribution worldwide. Their technology is so advanced, you have to pinch yourself that you aren’t in a science fiction movie. If Q from James Bond was a real person, he would have a home and office powered by Crestron.
In 2015, Crestron EMEA approached Bravr initially to provide a social media strategy. Impressed with the strategy, Crestron selected Bravr as their digital marketing agency to provide Social Media service, with the core aim to increase Crestron’s awareness, reach and engagement.

As a multi-faceted company, Crestron needed to communicate different messages to different audiences, whilst still preserving a unified approach that would build their brand presence online. Crestron’s social media was infrequent, and it was not aligned with Crestron’s wider marketing campaigns.
Bravr initially met with Crestron’s marketing team to establish their requirements and to set the social media objectives. Shortly after this meeting, Bravr identified Crestron’s challenge, key audience, proposed channels and activity, then developed a social media strategy. The social media strategy was set out to increase Crestron’s online awareness, reach and engagement. After the strategy was agreed, Bravr’s social media team began to implement it straight away.

Bravr set up weekly calls with Crestron to ensure that the social media activity is always aligned to Crestron’s marketing campaigns. By having regular communication with Crestron, Bravr’s social media team ensures that content is as close to real-time as possible. Bravr and Crestron are in a very happy relationship with great synergies between the marketing teams.
Bravr’s social media activity for Crestron involves branded images, video, event coverage, live-tweeting, community management, promotion of press studies and case studies, employee news, along with links to Crestron news stories and articles on third-party websites. Additionally, Bravr’s social media team continuously track all activity; with this, Bravr provide Crestron with monthly social media reports and campaign-specific reports to track ROI.

Since engaging with Bravr, Crestron EMEA’s brand identity has been strengthened through adopting a consistent tone of voice and its online presence has significantly grown. Bravr’s social media team have grown Crestron EMEA’s Facebook fans by 929%, Twitter followers by 130%, and LinkedIn followers by 63%.

In 2016, Bravr’s engagement with Crestron continues to grow, providing on the ground support at Integrated Systems Europe, one of the largest shows related to Crestron products and solutions. Bravr are also providing SEO Analytics and Web development services to support Crestron’s EMEA team.

XCHANGING

Xchanging selected Bravr as their digital marketing agency in 2011 to provide SEO, social media and PPC services with the aim of growing Xchanging’s web traffic, broadening awareness of the organisation and increasing online conversions.

About
The Challenge
Our Solution
The Result
Xchanging is a world-leading provider of business process, procurement and technology services with offices across the globe. They are the third largest procurement outsourcing provider in the world and are considered the operational backbone of the London Insurance Market, counting all the members of Lloyds of London and the International Underwriting Centre as customers.

Xchanging selected Bravr as their digital marketing agency in 2011 to provide SEO, social media and PPC services with the aim of growing Xchanging’s web traffic, broadening awareness of the organisation and increasing online conversions.
As a multinational company with a broad service offering, Xchanging needed to communicate different messages to different audiences while still presenting a unified approach that would help them to build brand equity.

Xchanging have also been undergoing a major organisational change, transforming from a business model based on a few large enterprise customers to one based on a broader range of customers from a wider range of sectors. Our approach had to reflect this change, helping Xchanging to target new sectors as the business evolved, as well as continuing to convey Xchanging’s core values.

SEO

Following and in-depth keyword and competitor analysis, we were able to identify that Xchanging was not ranking for many significant keywords relating to its services offering. Based on these findings, we created and implemented an optimisation strategy for each of Xchanging’s webpages. This included liaising with Xchanging’s SEO team to ensure site architecture, URL structure, meta data and tags all conformed to SEO best practices. Bravr sustained this strategy by providing on-page content optimisation as well as a promotion strategy for Xchanging’s content, supported through social media efforts. This encouraged the cultivation of relevant, high authority backlinks.

PPC

Xchanging aimed to increase brand exposure through PPC approach, which encompassed not only paid activity on major search engines but also on Facebook and LinkedIn. Our focus was global. Xchanging was growing its global presence and its PPC activity needed to reflect this. We created highly targeted campaigns across Xchanging’s key locations, generating exposure in the US, UK, Germany, France, Italy, Spain Australia, Thailand, Singapore, Malaysia and the Philippines. We created over 50 campaigns for Xchanging with hundreds keywords within hundreds of ad groups within each campaign. Each campaign also had extensive negative keyword lists. This extensive approach allowed us to generate the highest quality, most relevant traffic to Xchanging’s ads.

Social Media

Procurement and insurance are notoriously technology-resistant sectors and this was reflected in our gimmick-free approach to Xchanging’s social media. Our focus was on establishing Xchanging as a thought leader across the organisation’s various sectors. Key to this strategy was segmenting activity by sector and ensuring the creation of regular, on-topic content that reflected Xchanging’s excellence across its key sectors. We created dedicated profiles for each of Xchanging’s industries and worked closely with Xchanging’s PR and communications teams to ensure there was a reliable, relevant and timely release of content for promotion across relevant social media platforms. Identifying internal and external advocates was key to fostering Xchanging’s online community. We created social media profiles for key players within Xchanging, allowing the organisation to reach out and engage the target audience on a more personal level. We also developed good working relationships with relevant journalists, bloggers and publications and industry commentators through the medium of social media.

TBC

TRUSTATRADER

Bravr has been providing SEO, Social Media, Content Marketing and Technical Consultancy for Trustatrader for over four years. Trustatrader have increased organic traffic month on month.

About
The Challenge
Our Solution
The Result
Trust a Trader are one of the UK’s leading online directory of tradespeople.

In the competitive field of online directories, it was vital for Trustatrader to cultivate strong visibility in search. Bravr were chosen by TrustaTrader to provide ongoing SEO services to trustatrader.com. The services provided by Bravr are more than just SEO. Helping to improve the online visibility of TrustATrader via reputation management, effective advertising, campaign management, content marketing and social media.
Bravr performed an in-depth SEO audit of the site, reviewing accessibility and navigation and implementing improvements based on our insights. We have established and provided ongoing management for Trust a Trader’s keyword strategy, as well as performing reputation management optimising TrustaTrader’s backlink profile. We continue to create, optimise and outreach TrustaTrader’s content.

One of our primary challenges that we faced with Trust a Trader was to improve on its online visibility. Well thought out strategies were put into place to increase this by campaign building. Bravr successfully organised a partnership with a national charity to help fundraising for vulnerable people. Whilst raising money for such a great cause, Bravr supported Trust a Trader through the large amount of media attention the campaign brought.
SEO
Our relationship with Trust a Trader is helping them achieve greater visibility for relevant search terms, dominating their competitors. Bravr have applied a complicated and dedicated SEO strategy to the Trustatrader.com website which has seen a massive rise in traffic over the last year. This has also been backed up by extensive promotional campaigns, working with other relative charities from around the UK. Like any major company, having a positive reputation is key to success. Bravr recognise this and have put together strategies that not has only boosted TrustaTraders reputation but also suppressed the negatives. You can read our press release containing more information about the relationship between Bravr and Trustatrader.com.

Social
Bravr put together a social strategy that aimed to boost its profile activity. It is essential for Trustatrader to be seen being responsive not only to potential clients but also to the existing clients. With Bravr’s social media plan, the TrustaTrader social network now see’s a growth of 20% or more each month. This includes well thought out content writing backed up by custom created images to ensure each post is optimised.

Our engagement with Trustatrader was from 2013-2018, afterwhich they moved their digital marketing services in-house.

The following stats are between March 2015 and December 2016

  • We grew the number of first page positions by 425% (from 730 to 3,857)
  • We grew the number of First Page  impressions  by 308% (from 120k to 494k)
  • We grew the number of organic users by 65% (from 84k to 140k)

SS&C

Having worked alongside SS&C, Bravr have significantly grown SS&C’s online presence and have developed SS&C’s social media to convey a strong heritage. Since working with Bravr, SS&C’s Twitter followers have grown by 153%, LinkedIn followers have grown by 102% and Facebook fans have increased by 52%.

About
The Challenge
Our Solution
The Result
SS&C (NASDAQ: SSNC) is a leading provider of cloud-based services and software for the global financial services industry. SS&C have offices in North America, Europe, Asia and Australia.

SS&C provide software technology for the financial services industry across fund administration, insurance, pensions, asset and wealth management.
SS&C’s social media service was “home-grown” requiring a professional service representative of the brand world-renown for its best-in-class financial software technology.

SS&C’s social media was infrequent, it was not aligned with SS&C’s wider marketing campaigns. SS&C’s social media required a consistent style and tone of voice, images needed to be produced professionally, and their followers required nurturing and engagement. Overall, the social media didn’t reflect positively on the brand.

Bravr’s social media team set up a meeting with SS&C to understand the client’s requirements and to establish their objectives. Subsequently, Bravr took on board their requirements and developed a social media strategy. Once the client had agreed on the strategy, Bravr began implementing it. Bravr set up weekly meeting calls with SS&C to ensure that the social media activity was aligned with the client’s marketing campaigns. Having regular communication with SS&C, Bravr’s social media team ensures that content is as near to real-time as possible.

Additionally, Bravr continues to share recommendations with SS&C’s marketing team, so as to enhance Bravr’s social media service offering. Bravr’s social media team continuously track all social media activity; with this, Bravr provide SS&C with weekly and monthly social media reports.

Bravr’s social media activity for SS&C involves branded images with every post, event coverage, live tweeting, employee news, promotion of press studies, whitepapers, blogs, ebriefings and case studies, along with links to SS&C news stories and articles on third-party websites.

Having worked alongside SS&C, Bravr have significantly grown SS&C’s online presence and have developed SS&C’s social media to convey a strong heritage. Since working with Bravr, SS&C’s Twitter followers have grown by 153%, LinkedIn followers have grown by 102% and Facebook fans have increased by 52%.

DIGITALGURUS

Digital Gurus required an extensive backend system that could handle the business’ growth and provide different permissions and capabilities to the various levels of management and sectors within the Digital Gurus team. This has to be reinforced by a slick, modern design that appealed to candidates and reflected Digital Guru’s position as a forward-thinking, energetic company.

About
The Challenge
Our Solution
The Result
Digital Gurus is a leading, award-winning digital recruitment agency with offices in London, Dubai and Australia. Having recently expanded, the company required a new website that could accommodate the company’s growing needs.
Digital Gurus old website was outdated both in design and functionality. As the company had grown, the old website had not been able to scale with them. This impacted the ease and efficiency at which members of the team were able to add jobs to the website. As such, Digital Gurus required an extensive backend system that could handle the business’ growth and provide different permissions and capabilities to the various levels of management and sectors within the Digital Gurus team. This has to be reinforced by a slick, modern design that appealed to candidates and reflected Digital Guru’s position as a forward-thinking, energetic company.

In 2014 Bravr took on the challenge to build a scalable solution that catered to the needs of Digitalgurus in the present and future. The site needed to work in the UK, AE and AU each with country specific rules and differences.

Some of the features (but not limited to) includes:

  • Drupal 7 technology
  • Modern on brand design
  • Responsive to mobiles and tablets
  • IP/Location Geotargeting
  • Location based search
  • Keyword search
  • Isotope filters
  • Sliders, type-ahead, keyword tagging
  • Parallax
  • Enterprise level CMS
  • Custom admin interfaces
  • Custom reporting interface
  • Extensive Search Engine Optimisation
  • APC Cache, Boost, HTML/CSS minification
  • 45% increase in Organic Traffic Year on Year
  • 58% increase in Average Visit Duration
  • 12% Decrease in Bounce Rate
  • (Conversion Improvements are subject to NDA)

TRAVANGELO

Bravr provides SEO, PPC, Social Media, Technical Consultancy, Content Marketing and Email Marketing for this startup Flight Comparison site. In its infancy Bravr have demonstrated huge growth in traffic, followers and engagement.

Bravr work closely alongside the internal team providing designs/wireframes to improve conversion ratios of the site supported with A/B testing and live recordings of user sessions.

About
The Challenge
Our Solution
The Result
Travangelo is a free and reliable travel search engine that helps people across the world find the best deals for flights, hotels, trips and car rentals. With over a thousand travel agents and around 70 airlines, Travangelo finds the best rates worldwide for customers and prides itself on quality, affordability and customer loyalty.
The obvious challenge of launching a fight comparison site in 2016 is the fact that competing websites have been established for a considerable amount of time. Major flight comparison sites have up to 10-15 years lead time on Travangelo enabling them to build authoritative websites that rank well for valuable keywords.

Another challenge is that along with established sites, Travangelo are also competing directly with Google itself. This poses substantial challenges as Google will weight itself more heavily in the search results.



The vast majority of flight comparison sites have also had considerable venture capital investment providing them with media budgets that dwarf Travangelo.

Despite the obvious challenges, here at Bravr we believe in the Travangelo site and devised a digital marketing strategy to compete with the market leaders on a fraction of the budget.

The first solution was to conduct in-depth keyword research to identify any potential quick wins. Our keyword research involved investigating over 60,000 keywords and prioritising them based partly on the client’s preferences, keyword difficulty and potential probability.

We also identified flight routes for which major competitors were not optimising. We analysed all flight destinations from UK airports in order to determine which pages and content we needed create. This exercise alone resulted in Bravr creating over 1,500 flight routes pages from UK airports.

Bravr also worked with the Travangelo team to create compelling content in the form of in-depth travel guides to help visitors find their dream holiday destination.

Bravr also continue to create content and conduct blogger outreach to secure Travangelo coverage on a wide variety of travel platforms and publications.

Bravr implemented goal and event tracking to determine monetary values for each key action from visitors. This data provided us with valuable insight into how visitors interacted with the site. From this data we were able to make informed changes to increase conversions through improved design and functionality. We worked with the Travangelo team to produce a flights comparison page that increased the number of clicks from visitors looking for deals, which in turn increased the site’s overall revenue.

Bravr and Travangelo’s team continue to work together to implement new website functionality and user-experience to produce one of the best flight comparison sites on the web for visitors.

RORY STEWART

Rory Stewart OBE DUniv is a Conservative Politician, esteemed academic and author. Rory has many significant accomplishments and has received a number of awards and honorary degrees. Rory has published three books as well as writing and presenting an award-winning BBC documentary.

About
The Challenge
Our Solution
The Result
Rory Stewart OBE DUniv is a Conservative Politician, esteemed academic and author. Rory has many significant accomplishments and has received a number of awards and honorary degrees. Rory has published three books as well as writing and presenting an award-winning BBC documentary.
Rory approached Bravr to create him a new website that would showcase his achievements whilst providing his constituents with easy access to important information and policies.
After spending time understanding Rory’s needs and the objectives of the website, Bravr provided a selection of tailor made designs for Rory to choose from. The experience and skills of Bravr’s team members meant that we were able to guide the MP and his team throughout the process to create a website meets all of Rory’s objectives whilst reflecting his ethos.

“Bravr quickly understood my objectives, and have been fantastic in coming up with an innovative and imaginative design. They have shown more than a little patience and flexibility when it comes to working with the oddity that is an MP’s office, and have produced a really great looking website.”
Rory Stewart

MEISTERR

Bravr built two eCommerce sites for MeisterR to target UK and US car enthusiasts. The design of the site has been modernised, with improved functionality and navigation.

The team have updated the MeisterR product listings; increased the number of available products as well as enabling customers to access more technical information. The improved eCommerce site resulted in a growth in sales month on month.

About
The Challenge
Our Solution
The Result
MeisterR are leaders in providing high performance suspension. The founders of the company, car enthusiasts themselves, boast over 20 years of experience in performance aftermarket products. MeisterR also sponsor cars, which have won races across a variety of motorsport disciplines. The strong ethos of MeisterR coupled with the top quality products has led the company to gain a strong reputation within their sector.

MeisterR wanted a website that would have a contemporary look and feel, as well as lead to an increase in sales through clear presentation of their suspension products.

Bravr gave MeisterR.co.uk a complete interface redesign to offer a simple intuitive user-friendly experience. The design of the site has been modernised, with improved functionality and navigation. The team have also updated the MeisterR product listings; increasing the number of available products as well as enabling customers to access more technical information.

“We approached Bravr because we wanted a better website. Our old website looked dated, was hard to navigate and had little content. Re-designing the website has been a great experience and we are thrilled with the results. Having car enthusiasts at Bravr was a huge benefit; they understood our vision and as a consequence the redesign of our site reflects exactly what we wanted”
Jerrick Lo, Founder of MeisterR

XUBER

Xuber is a leading insurance software provider and part of Xchanging PLC. Bravr provided full website management, hosting and backup facilities for Xuber.com. Bravr implemented multi-lingual capabilities on the website to support their growth to the US market. Xuber.com was managed by Bravr up until it was recently acquired by DXC.Technology.

About
The Challenge
Our Solution
The Result
Xuber, an Xchanging company, provides leading commercial insurance software to many notable companies, including Lloyd’s of London and Marsh Insurers. Xuber’s innovative software solutions are currently employed by 130 brokers and carriers in over 40 countries.
In the first instance, Xuber approached us to help them to build a new US website based on their existing UK one, which would present their products to American insurance professionals in a clear and accessible way. We got a clear idea of what Xuber needed from the US version of the Xuber website, before defining the site structure and functionality. In addition, we optimised both the UK and US versions of the site for both countries’ search engines. The new site presents Xuber’s insurance products in a clear and simple way to the US market.

Satisfied with the skills and standards of service we provided, Xuber has since expanded their requirements. Bravr hosted Xuber’s website and provided them with ongoing web development services untill the parent company was recently acquired.

TBC

ANGELES HEALTH INTERNATIONAL

The International arm of Hospital Angeles, a network of 22+ private hospitals in Mexico. Bravr provided end-to-end marketing support from SEO, PPC, Social Media, Reporting, Website creation, and Salesforce implementation. During the 3 years Bravr worked with Angeles Health International we demonstrated a growth in patient revenue year on year.

About
The Challenge
Our Solution
The Result
Angeles Health International is a network of 24 hospitals that treat over 5 million patients each year. As Mexico’s largest private hospital network, they have treated more Americans overseas than any other hospital network worldwide.

Bravr was selected by Angeles Health International to manage all aspects of its internet operations, from their web presence, SEO, social media, retargeting as well as their patient management systems.

Angeles Health were keen to reach more US and Canadian patients as well as increasing the relevancy of inquiries and strengthening its brand online. We worked closely with their team of case managers to gain and in-depth understanding of which treatment enquiries were more likely to result in conversions and why. This helped us develop comprehensive insights into user behaviours, as well as allowing us to identify any barriers to conversions and implementing measures to overcome them.

We created dedicated microsites for Angeles Health’s key treatments and programs to help increase its search engine visibility and to more effectively target the differing audiences for each treatment.

Bravr created dedicated PPC, SEO, content and social media plans for each website, which allowed us to effectively tailor messages while maintaining brand consistency.

Since working with Angeles Health, we have helped increase international patient flow by over 200%. Other key achievements include:
  • Generating 400k increase in clicks via PPC.
  • Increased organic traffic by 146k YoY.
  • Built an engaged following of over 24k people across FB, Insta & Twitter.
  • Increased social media conversions by 580%
  • “Bravr is a key partner to us and the deepening of our relationship with them highlights our commitment to the medical travel market. They have helped our medical travel program grow dramatically and have delivered for us in terms of growing our patient flow and helping us compete in the medical travel market” Paulo Yberri, CEO of Angeles Health International

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