World Travel Guides appoints bravr

By November 1, 2010Blog

Columbus Travel Media, the publisher of leading online travel content portal, the World Travel Guide, has appointed search specialist, bravr, as its retained search agency.

This permanent appointment follows initial Search Engine Optimisation review work completed on a project basis by bravr over the past year, and now cements an ongoing relationship. bravr is the third agency Columbus Travel Media has brought on board on retainer in recent weeks, after appointing leading media PR specialists, Braben, and design agency, Start Creative.

John Finlayson, Commercial Director of Columbus Travel Media, explains: “Columbus Travel Media has ambitious plans as we seek to expand our digital offering in 2010. We have carefully selected the best agency partners to help us achieve our overall vision. As with any digital business, staying on top of search is the key. We have been working with Equals3 on a project basis for several months now and we have been impressed with the results they have generated for us.”

bravr is a specialist in the Travel, Global Healthcare, and Automotive markets, providing ‘full service’ online marketing. bravr joint-CEO, Shahin Fard, was the Head of Online Marketing & Global SEO for Cheapflights, so knows the travel market intimately.

“bravr is delighted to have been selected by Columbus Travel Media to support their online marketing – they are a leading global provider of online travel content to consumers, business and the travel industry. Our main priorities are to support the development of their digital portfolio, increase their SEO positioning and traffic, and help them to provide support for their bespoke and licensed content clients globally.”

“Columbus Travel Media has ambitious plans as we seek to expand our digital offering in 2010. We have carefully selected the best agency partners to help us achieve our overall vision. As with any digital business, staying on top of search is the key. We have been working with bravr on a project basis for several months now and we have been impressed with the results they have generated for us.”

Columbus Travel Media is a strong and versatile travel media business. It provides comprehensive and up-to-date global travel content in various formats, including the World Travel Guide for consumers, Columbus Travel Professional for travel industry professionals and extensive licensed and bespoke travel content for commercial partners.

John Finlayson continues: “Columbus Travel Media is focused on delivering the most objective, accurate, informative and reliable global travel content in the industry via the World Travel Guide portal. Staying on top of search marketing is a priority across our business. We look forward to working with bravr to support and grow our audiences.”