Why Have Bravr As Your PPC Agency?

At Bravr we are driven by results. Pay-Per-Click (PPC), or web-based advertising, is a fantastic way to drive traffic to your website. By displaying your ads on relevant platforms to targeted audiences, you can drive traffic with an accuracy and ROI that’s unmatched in any other digital marketing method.

Why PPC is Important to Your Business

PPC is unique among advertising methods because you’re only charged when someone clicks on your ads. Imagine the world where ads placed in newspapers that are never read are free- that’s the world you’re stepping into with PPC. It’s a key marketing model and is used by hundreds of thousands of websites to drive traffic, while an organic visitor base is built up.

Why Should You Get Bravr To Manage Your Campaigns?

  1. You’re a start-up with low organic traffic, needing a boost of traffic to the website.
  2. You want people who have already visited your website to come back.
  3. You haven’t got enough time to manage all your campaigns and monitor what is doing well.
  4. Your ads aren’t converting at a rate similar or lower to the average ones in your sector.

We stand by our promise, to be honest, and transparent while focusing on tangible, measurable results.

Get in touch to find out more about our digital marketing agency

Crucial Steps To Success

PPC isn’t an easy feat. To make sure you have a low-cost and high conversion campaign takes skill, knowledge and insight to optimise to squeeze the clients budget to get full value.

Market & Keyword Research

By tapping in to your potential customer’s mind-set we are able to understand the market place. By gaining knowledge about your competitors, target market and what users are looking for helps to create effective and efficient ads that are targeted so users click through and convert.

PPC Campaign Setup

Once you’ve approved our PPC proposal, we’ll set you up with PPC accounts across the platforms that we’ve chosen together. If you’ve already got an account on a platform, we’ll work with you to manage it and ensure that it’s used in keeping with our PPC strategy.

At Bravr, we focus on the needs and expectations of our clients. We create your campaigns based on your business requirements, prioritising the generation of income at a fixed acquisition cost. This means you know exactly what to expect on a monthly basis and can allocate resources accordingly.

Iteration Testing

By consistently testing what works and what doesn’t we are able to improve performance and lower the costs. By regularly using A/B variant split testing on adverts, Bravr’s team are able to see what users prefer which ultimately results in more results for the same money.

PPC Reporting & KPIS

By consistently testing what works and what doesn’t we are able to improve performance and lower the costs. By regularly using A/B variant split testing on adverts, Bravr’s team are able to see what users prefer which ultimately results in more results for the same money.

Landing Page Optimisations

While PPC may successfully take people to your web page, there is often still a long way to go before a conversion occurs. Here at Bravr, we work with clients to make sure they have strong landing pages that will help the visitors convert with ease and simplicity, making every click count.

Interested in learning about how PPC will benefit you?

Our Approach To Account Management

Measurement

Bravr’s PPC team closely monitors clients’ campaigns. We perform regular reviews of:

Keyword Performance: We rank keywords by performance, and compare performance to the projections we developed during research. Tracking individual keyword performance and trends over time allows us to key in on those keywords that are driving the most traffic and the most revenue so that we can continually make the best use of your budget.

Optimisations

We take the information that we gather during our regular monitoring and use it to make constant improvements to your campaign. There are often times when a simple change to your ad copy or keyword bidding rules can have a strong positive impact on the relevance of your traffic, conversion rates, and revenue growth. We look for these opportunities to improve and implement them constantly.

Testing

While we use measured data to drive our ideas for improvement, no new effort is a sure thing until it’s been proven during testing. When we implement something new, we pay extremely close attention to how it performs versus historical trends. If a change doesn’t bring improvement, we go back to the drawing board until we find what works.

Bravr’s process requires a focus on alignment with consumer expectations. Pay-per-click is putting ads in front of consumers based on their search engine queries, so it’s important to develop ad copy, graphic design, and landing pages that align with other search results while standing out against them. Your campaign has to have appeal and resonate with your target audience, and your bidding framework has to be optimised to overcome the competition.

                       

Last Month; For An E-Commerce Client Bravr Achieved:

405
Increase in Transaction in First 50 Days!
320
Increase In E-Commerce Conversion Rate
98.75
Decrease In Bounce Rate

Breakdown Of Account Management

Daily

Each Day We Check & Optimise Your Account With:
- Bid Tweaking & Optimisations
- Keyword Research & Analysis
- Reviewing Conversions
- Improve Advert Positioning
- Review Click Through Rates

Weekly

Each Week We Check & Optimise Your Account With:
- Monitor quality score and research in to why it is moving up or down.
- Create iterations of adverts to improve click through rate.
- Monitor ad spend and ROI to make sure we are hitting targets.

Monthly

Each month we audit the account to see:
- What we should be improving on next month.
- Are we hitting targets for leads and sales.
- How to improve ROI.
- Calls with Google regarding what could be done to improve the account.

Last Month; For An Leads Based Client Bravr Achieved:

150
Increase In Leads
14
Decrease In Cost Per Click
66
Increase In Session Duration

Get in touch to find out more about our digital marketing agency