Search Engine Optimisation (SEO)
For any business, SEO is an important aspect of your digital marketing strategy, this is where an SEO agency can help. Since the early days of search engines in the 1990s, brands have worked tirelessly to propel their websites and content to the top of search results. Today, up to 60% of most websites’ traffic comes from search engines. Where you rank in various search engines is a vital element to your success or failure against the competition.
Search Engines including Google, Yahoo, and Bing utilize proprietary bots and algorithms to index your website and rank it alongside every other website on the web. These algorithms are designed with one thing in mind- deliver the most relevant results for any particular search term.
The details of these algorithms are a closely guarded secret, and adjustments are made to their nearly 200 ranking factors on a regular basis. It’s for that reason that you need an experienced SEO firm working alongside you to drive your website to the top of search results.