Paid Search

Campaign Setup

No other marketing channel offers the same accuracy when measuring return on investment.

Paid Campaign Setup

Google’s revenue comes from Google Ads (Paid Search / Pay per click). It’s no surprise that they offer easy self-sign-up options for new businesses to create Google Ads campaign. 

  • More than 80% of Alphabet’s revenue comes from Google ads, which generated $147 billion in revenue last year (2020).
  • Google has been the market leader in online advertising for well over a decade and is expected to command nearly a 29% share of digital ad spending globally in 2021.

(Source: How Google’s $150 billion advertising business works)

Whilst Paid Search platforms like Google Ads provide the tools necessary to set up and run your own paid search campaign, with limited or no previous experience you could end up wasting budget on keywords that do not perform.

We hear from clients that have tested Paid Search and concluded that it was a waste of money as it didn’t work for them, however in truth, if your paid search campaign is set up correctly and well optimised, it will drive traffic and conversions. 

In competitive sectors paid search can get expensive fast and it’s important that your Paid Search Campaign is set up by a professional to minimise your risk of wasting your media spend. Utilising a Paid Search professional will pay for itself in the long-term by starting off with a better campaign that one grown and optimised organically. 

Once you’ve approved our Paid Search proposal, we’ll set up your Paid Search accounts across the platforms that we’ve chosen together. If you’ve already got an account on a platform, we’ll evaluate it and decide whether we want to continue or start with a fresh campaign. 

At Bravr, we focus on the needs and expectations of our clients. We create optimised paid search campaigns based on your business requirements and maximise based on fixed monthly budgets or cost per sale/lead. 

We will take the information gained in the research stage and apply it to your campaigns, creating campaigns that are highly targeted and effective. This includes tailoring your paid search activity based on the following criteria:

Different audiences are receptive at different times. We’ll help you understand when the best time to show your ads is.

Certain campaigns benefit from a geographic focus. We identify this need and implement it where it makes sense.

We target your campaigns at those consumers who are most relevant to your brand and campaigns.

User behaviour changes depending on the device they’re using. We reflect this in your campaigns by serving appropriate ads to mobiles, computers, and tablets.

Ads

Once we’ve put a strategic framework in place, we ensure that it’s supported by an imaginative ad campaign that targets keywords effectively, getting your message across to your audience. We will create the following types of ads to ensure that you reach your target audience:

The ad will focus on your brand, your expertise, and your reputation.

The ad will detail specific products or services, including promotional offers.

The ad will reference specific locations, attempting to cater to users seeking products or services associated with a certain area.

The ad will use effective design to grab user’s attention as they browse websites within the Google Display Network.

Beyond setting up your paid campaign, we offer ongoing management where we constantly analyse, review, and optimize your paid search campaign. This means constantly improving your keywords, ad copy, and landing pages to create a streamlined and effective user journey. By focusing on the entire user journey, we can optimise your return on investment and create paid search campaigns that will continue to perform over long periods of time.

Hire an Paid pro

Paid / PPC Setup

Our Paid Campaign Setup ensures your start your campaign with the optimal campaign structure, ad groups, keywords, targetting, ads, reporting and conversion tracking. 

The prices provided are indicative and can vary based on the 

Basic

from £500

If your expected monthly media spend is less than £2,000 per month

Pro

from £ 2,000

If your monthly media spend is greater than £2,000 per month

Need help with your Paid Campaign?

Whether its paid search or paid social campaigns, We provide a range of services from campaign setup, optimisation, management, reporting + analytics. If you aren’t sure what service you need, get in touch with our team and we can schedule a meeting to discuss further

Do you want to increase leads, sales, awareness through Paid advertising, but not sure where to start?

We offer a full range of PPC services spanning the entire user journey from top of the funnel brand awareness, to bottom of the funnel demand generation campaigns. 

Have a Google Ads campaign up and runing, but it isn’t performing as well as you expected? 

There are so many variables to play with from keyword, match type, audiences, devices, locations, ad copy, landing pages etc. 

With over two decades of experience, we’re in a great position to review + optimise your Paid Search campaigns. 

Your Paid media campaign require management to maximise traffic, leads and conversions. 

If you are looking to outsource your Paid/PPC management to a specialist, then get in touch with Bravr and we can talk you through several different options. 

 

Whether you chose to manage your paid/ppc campaign in house or through a digital agency like Bravr, its important that you have a solid grasp of the numbers. 

Understanding what is working and what isn’t, helps optimise your campaigns and generate a better return. 

With so many different metrics across platforms, it can be overwhelming. Through real-time dashboards, reports + one-to-one calls we can help turn your numbers into actionable insights. 

To boost or not to boost? Social Media platforms offer a wealth of paid advertising options to reach and engage users.

It’s important to target the right user and intent on the right platform. For example, relying on Facebook to generate leads for a B2B campaign might be better suited to  a more B2B orientated platform such as Linkedin. 

If you are a brand and Social is part of your digital marketing strategy, then its vital to ensure that your Paid Social campaigns are setup and managed with best practice in mind. 

Google may be the world’s most popular search engine, but advertising is its single largest source of revenue.

Google Ads (formerly Adwords) is one of the most effective ways to generate website traffic, leads and conversions.

Without effective management, you’ll outspend your revenue increases.

We are a certified Google Ads agency offering Google Ads management service.

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