SEO Keyword Research & Search Intent
Keyword research is at the heart of any SEO campaign.
Understanding what users search for forms the basis of an SEO strategy. It allows you to gain an insight into what your target audience is searching for, and this may influence your products/services listed on your website.
SEO Keyword Research
A single term can be entered into search engines millions of times. That’s millions of people who are taking their web traffic somewhere. If what they’ve searched for is relevant to your brand, ranking for that term can be the difference in your next new customer and, well… nothing. Billions of searches are performed each day on Google alone. A word, if it’s the right one, can mean millions in potential profit in the right hands.
What are the right keywords?
You can’t possibly turn your website into a front-page result for every search term entered into every search engine. Knowing that, you’ve got to focus on those search terms that align with who you are and what you offer. That is what makes keyword research the most vital stage in developing a website and content strategy.
SEO represents a long-term effort to drive targeted organic traffic to your site. Your URLS, meta tags, copy, and content all incorporate SEO in an effort to drive you past competitors in search results. If you want to succeed, you’ve got to lay a solid foundation for your SEO strategy.
If there’s one key term for determining whether a keyword holds value for your brand, it’s relevance. The more relevant a keyword is to your business, your message, and your offering, the more likely that keyword is to bring you your target audience and ultimately drive revenue.
Our Approach to SEO Keyword Research
Bravr has worked with clients around the world to perform SEO keyword research prior to developing SEO strategies. Over time, we’ve refined our research strategy down to a few keys that we focus on with every client.
Understanding: We work with each client to develop a complete understanding of your brand, your business, your target audience, and your competitors. This sets the table for future success.
Relevance: We use various tools to build an initial list of keywords that make sense when paired with your brand and target audience. We work through this process until we arrive at a list of keywords that align with your copy and content.
Keyword Competition: We analyse the competition for each keyword on the list to see how competitive the term is. We look for recognisable brands at the top of the search results as well as paid advertisements for each result. This helps us understand which keywords are the most lucrative converters, and which ones will be the most difficult to rank for.
Conversion: We can use pay-per-click to drive traffic for a keyword to your site for a brief period of time. This allows us to directly measure that keyword’s impact on your traffic and conversions.
Keyword Value: We use the data gathered during our testing to develop a projected value for each keyword, helping you rank them by their impact on your bottom line.
Bravr’s clients rank higher when we perform SEO Keyword Research before they develop their websites and content strategies. Whether you’re in the planning phase or simply looking for an edge against the competition, we can help you hit the top of search engine results
Hire an SEO Pro
Keyword Research Pricing
Keyword Research is at the heart of any successful SEO campaign. Keyword research powers your content strategy, content marketing, link building, internal linking and on page optimisation.
It’s not only important to know what search term phrases your target audience is searching for, its also important to select appropriate terms based on intent and competitiveness.
We’ll perform keyword research up to 1000 search terms with competitive metrics using a variety of research tools.
Keyword Strategy goes beyond just research and pairs the right keyword with the right level of competition and search intent with your website.
Need help with your SEO?
Bravr is ready to help whether you’re looking to outsource your SEO to a partner or augment your internal team.
Our SEO consultants can help you perform research, build your strategy, or improve your current efforts.
Keyword research is the foundation of any great SEO strategy. We develop highly relevant keyword lists that are in sync with what your target audience is searching for.
An effective keyword strategy is the core of any successful SEO strategy.
Link Building provides high quality dofollow links from authorative domains with ranking keywords.
Each link is hand built through content placement/PR style activity working with top publishers in your sector.
Inbound links are linked to authority, and without a strong authority your website won’t rank.
Need help with the more technical aspects of SEO, such as URL optimisation or creating a proper sitemap? Our in-house team of SEO Pros’ can make sure your site loads quickly, works well across devices, and is crawler friendly.
Bravr provide bespoke packages based on your exact needs, removing anything that is superflour or won’t “move the needle”.
If you are interested in learning about the art and science behind SEO, our friendly Director Shahin Fard has been optimising sites for 19 years! He offers 1-2-1 training on SEO or in a class room setting. Once you get Shahin going, its hard to find the off switch! he knows his stuff and is passionate about SEO.