What are the right words?
You can’t possibly turn your website into a front-page result for every search term entered into every search engine. Knowing that, you’ve got to focus on those search terms that align with who you are and what you offer. That is what makes keyword research the most vital stage in developing a website and content strategy.
SEO represents a long-term effort to drive targeted organic traffic to your site. Your URLS, meta tags, copy, and content all incorporate SEO in an effort to drive you past competitors in search results. If you want to succeed, you’ve got to lay a solid foundation for your SEO strategy.
If there’s one key term for determining whether a keyword holds value for your brand, it’s relevance. The more relevant a keyword is to your business, your message, and your offering, the more likely that keyword is to bring you your target audience and ultimately drive revenue.