Search engines rank websites and deliver them to users through search results. This makes it extremely easy for users to find pages and content that’s relevant to their immediate needs without a significant expenditure of time or effort. Search engines make all of this possible through a process known as indexing.
When a search engine indexes a site, their system attempts to crawl through every page on the site and use information from the pages to create a database entry representing the website and its content. This entry contains more than 200 individual metrics, and is what search engines use to decide which results to return for a given search, and the order in which to display them.
The complex algorithms that are used to rank websites are kept under wraps by each search engine. Over time, we’ve learned to understand many of the technical expectations that can help a website rank highly for search terms and phrases. These technical SEO requirements make up the backbone of our SEO strategy at Bravr.